Why You Should Invest In Your Female Team Members

Posted by on Apr 27, 2016 in Blog

Why You Should Invest In Your Female Team Members

Strong female leaders are everywhere and are as varied as their interests. Despite more articles being written about them, changes still need to be made on the business front. Key findings were published by Babson College on the subject of women CEOs in venture-funded companies, and the results were a low 2.7%. And even more disappointing, 85% failed to have any women on their team at all.

We can talk about equality and diversity until we are blue in the face, but there are some very worthwhile reasons why you should be investing in your female team members.

Their persistence is steady

I have not met a strong female who was not persistent or at least resilient in some way. They may not be the loudest in the room, but it is their quiet strength that makes them stand out from the rest. And when they fall, often they will be the first ones back up on that horse, learning from their mistakes as they go.

They maintain a strong risk awareness

Women understand risk, very well in fact. They manage a large number of household incomes and are magnificent at making big money decisions while analysing the risk factors involved. They do not shy away from responsibility and will look at the facts before they make a decision which will further the success of their team or organisation.

They ask for help

Females are not afraid to ask for help when they need it. Asking for help is a sign of strength not weakness and lends an air of credibility or authenticity about them. Rather than feel they have to prove something to their male counterparts, they can look to others who have walked a similar path successfully and learn from them.

They follow their passions

Women are passion led, and this is very much a part of their success. They find a niche that drives them to be better and naturally they want to learn more and be the best that they can be. If they are surrounded by individuals who also believe in an idea or a product as passionately as they do, then the situation can only flourish.

They are proactive

Women have a unique long-term focus and are proactive in achieving their dreams and desires. They don’t just sit back waiting for things to happen but set out to ensure that this will be their future course. You will be able to notice these proactive traits regardless of the level of their position.

They have good time management skills

Strong females tend to be able to be somewhere when they said they would be. They are excellent at managing their time and achieving that elusive work-life balance. And they expect you to do the same. If a meeting is set to start at 4.00 pm, they will expect you to be available without distraction.

Women don’t need to take on masculine traits to succeed at business. They must learn to tap into their individual qualities and bring what they have to the position, so there are a variety of attitudes and ideas available to help a business thrive. And the quicker that companies understand this, the more beneficial it will be for everyone as a whole.