What Is The Real Value In Your Business?
Thinking about your current marketing plan, are you selling the overall value of your business to your client?
Communicating this value is an important message to convey in order to maximise your client base. You could be missing out on potential sales by failing to point out why your products are valuable to them personally.
Value Added Selling as it is commonly termed is certainly not a new idea however many organisations are now relying more on customers to understand exactly what will help motivate prospective customers to purchase.
Some questions to ponder when determining your business value include:
1. Does your service or product solve a particular problem for your client?
2. Which features provide real benefits to your clients?
3. What particular features make you stand out from your competitor thus making it even more valuable to your client?
This method of promotion takes a lot of the focus away from the price factor reducing the need to explain why you charge as much as you do. Showing the value before you submit your quote will definitely weigh in your favour.
Focusing on the “why” rather than the “what” may require a small change in the way you think about your business, however, the benefits will certainly be large enough to make it all worthwhile.
TAGS: real value , value of your business , benefits , value added selling