Using Twitter to Boost Your Business

Posted by on Sep 9, 2012 in Blog

In particular, Twitter can have a key role to play as part of your marketing strategy. It is fast and chatty, and you might be surprised at how much information you can squeeze into 140 characters. The Twitter community is very supportive of each other, too, and willingly shares information it considers informative or entertaining.

Here are some tips for using Twitter to promote your business:

•If you are going to use Twitter then actively engage with it. For example, if someone posts a question or responds to your post make sure engage with that person in a timely manner. Don’t wait a day or two to get back; try to respond as soon as you can.

•Twitter allows for more immediate interaction and response so it can be used to promote daily specials or discounts.

•Ensure you provide information that is of interest and value to your customers. Don’t just constantly post sales information. For example, you may provide support information about how to maintain a product, different uses or links to other relevant websites.

•A great way to engage with your followers is to get them to share interesting experiences and stories about the products they have bought from you.

•Add a bit of colour and character to you Twitter account. Maybe include interesting insights, something a bit quirky or different stories.

•Make sure any other online sites that may include your website, Facebook or Google + are coordinated together. For example, you may have details of a major sale on your website then you may use Twitter to promote a daily special relating to the sale and have a competition on Facebook that is also linked to the sale.

It is vital that you know and understand your market and tailor your use of Twitter to suit your people.

Twitter can be used as an effective tool as part of any marketing strategy so if you are going to tweet make certain it’s a tweet worth reading.