Use Storytelling To Increase Sales

We see it time and time again. Startups and entrepreneurs focus on trying to convince someone to buy their product or service and overlook the obvious. They forget the storytelling aspect to capture the imagination of their prospective clients and shoppers.

Storytelling is more than just a trendy new marketing term. It has the ability to evoke powerful emotions and is essential to win over your clients and make money. It reduces the need for spam-like marketing techniques and gets rid of the necessity to offer services at a discount. Your readers won’t just see your message through clever storytelling tactics but they will feel the message resonate deep within.

Build trust

Best of all, it opens up an authentic line of communication between you and your clients. You have a story worth telling, and they will want to hear it. It builds up the trust between you and your customers and can easily be implemented across all forms of social media. Engage the readers with a transparent and compelling message.

Develop your story

Your story may not currently have an ending – but that’s okay. Your story at least needs a beginning and can be developed the longer you are in business. You don’t have to know all the answers, you just need a place to start. Remember originality, empathy and consistency need to be the backbone of your story.

Use photos

Photos are wonderful to convey your story and get your message across. You can post pictures on Facebook, Twitter and Instagram and show pictures of real people who use your products or services. You want your brand to align with others and allow people to imagine using your products and services, even before they have made their first purchase.

Blog about it

Blogging is a great way to get your story across. Give real examples to entice your readers or share the background context so they can understand the whys and wherefores of your business. Everyone has a story to tell, and it is your job to write it and share it with your audience. Don’t forget your About Us page too – it is the perfect place to start.

You are unique

It is your uniqueness that will separate you from your competitors. Let them know just how different you are in your email newsletters, social media posts and blog posts. Think of an angle that will work well on each medium and tie it all together with a big branded bow.

Don’t forget the analytics

Showcase your stories loud and proud. They can be interspersed with other campaigns and analysed to ascertain their success rate. Names are forgotten yet stories are remembered well after an event. Focus on the importance of your storytelling tactics and measure the results.

Are you missing a strong storytelling element from your marketing campaigns? Take the time to come up with a well-rounded and personal story to suit your purposes. Stick to natural-sounding words to allow it to appeal to the masses. The more people you reach, the better.