How To Use Your Creativity In Business

by | Nov 26, 2014

Many of us go through our entire lives being told by others, that if we are creative, there isn’t a place for us in business. That we need to “stick to the arts,” and leave complicated figures, management and the other challenges of running a business to others who have a more “logical, rational” way of thinking.  Thankfully, this traditional way of thinking, while popular, is simply a myth.

The Facts About Creativity Versus Analytical Thinking

A growing body of research is showing us that nearly everything that we thought we knew about the brain, especially about left brain versus right brain, or analytical versus creative, simply isn’t true. In a 2013 interview with NPR, one of the world’s leading researchers in cognitive neuropsychology, Dr. Kara D. Federmeier, discussed recent research she has conducted at the University of Illinois at Urbana-Champaign and explained how both sides of the brain are involved with both creative and analytical tasks.

The latest research and studies show that there are many more connections between both hemispheres of the brain than even researchers suspected, and everyday more studies show that both hemispheres are involved with tasks that are traditionally thought of as verbal or non-verbal, linear or holistic, analytical or creative. It’s now believed that creativity isn’t so much a skill or talent that rests only in one part of the brain. Being creative is more about the way that an individual sees the world around them and sees the people, places and things that reside in the world.

This is good news for creative types, because it begins to prove what many of us have long suspected. Being creative doesn’t have to be a roadblock to using our talents to open and run our own businesses. In fact, one could say that being creative gives one that crucial competitive edge when one runs their own business. As creatives, we look at the world in a different way, with a different focus and this different viewpoint can be the wellspring of innovation which is the lifeblood of growth, revenue and long term survival.

How to Successfully Integrate Creative Thinking Into Your Business Plans

One very famous creative that ignored the traditional advice about the need for those of us with artistic sensitivities to avoid business is Cynthia Rowley. Known for her fashion designs, Rowley has used her creativity to create a fashion empire that brings in over $130 million a year in sales and runs the gamut from women and men’s fashionware to shoes, eyewear and accessories.

Rowley attributes much of her success to her ability to use her creative way of thinking in both the business and design parts of her company.  Being a creative that is so closely connected to the operation of her business, she is able to see new opportunities for her company that a less creative executive would miss.

An example of this is when she was led to design a fashionable and fully functional wetsuit after years of surfing. As a surfer, she was frustrated by the lack of an attractive wetsuit for women. As a creative, she was able to design a suit that would function as well as it looked, and this innovative new product opened up a new market for her business. Rowley even brought her creative sensibilities to bear in creating lines of new eyeglasses and related products. This has led to new partnerships and increased revenues for her company.

For creative types like Rowley, their work, their business becomes just another expression of who they are as a person, an expression of how they see the world. By applying their creative perspective to their business, many creatives are able to overcome obstacles simply because their different perspective perceives obstacles as opportunities rather than roadblocks.

It may also be easier for creative types to succeed in business because their different way of looking at the world gives them the strength to believe in themselves and their ideas. Often, they are convinced they can do anything so their work becomes a way to see “how far” they can go in achieving a product and way of doing things that is unique and personal.

Need Help Knocking Down Barriers and Preconceived Notions?

While knowledge about how our brains work and how creativity plays an integral part in business success are increasing, old myths and stereotypes tend to remain in popular culture long after they have been disproved. As a creative person that is running your own business, it can be hard to find the assistance, support and guidance that you need to bring your ideas to market and make your company a success.

At Accounts Studio, we understand just how frustrating this can be. As fellow creatives, we have a unique perspective and can provide the insight and assistance that you need whereas other firms still mistakenly believe that creativity doesn’t belong in business.

From strategic planning to keeping the books, why not get in touch with us today and ask us how we can help you to sharpen your focus so that you can infuse every aspect of your business with your creative outlook?

Want to find out more?

T: 02 9699 2880
E: admin@accountsstudio.com.au

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8 – 10 Hart St
Surry Hills NSW 2010

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2017-10-13T04:20:03+00:00

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I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!
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TV Chef from Better Homes & Gardens

2017-10-13T04:23:15+00:00

Fast Ed
TV Chef from Better Homes & Gardens

"Sophie is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful"
Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.

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GM, Property Styling Online and BG Property Styling

2017-10-13T09:21:50+00:00

Belinda Grundy
GM, Property Styling Online and BG Property Styling

Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.
Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.

Sue Heins
Councillor at Warringah Council

2017-10-13T09:25:16+00:00

Sue Heins
Councillor at Warringah Council

Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.
Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.

Anne Maybus
Writer and Content Creator, Clever Streak

2017-10-13T09:26:35+00:00

Anne Maybus
Writer and Content Creator, Clever Streak

Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.
Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.

Adam Dobson
Strategic Resourcing Manager

2017-10-13T09:28:24+00:00

Adam Dobson
Strategic Resourcing Manager

Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.
I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!

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Founder and Director, Flying Solo

2017-10-13T09:30:45+00:00

Robert Gerrish
Founder and Director, Flying Solo

I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!
Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

2017-10-13T09:30:59+00:00

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.
I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.

Gai Hook
Virtual Sales Strategy

2017-10-13T09:32:05+00:00

Gai Hook
Virtual Sales Strategy

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.
I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

2017-10-13T09:50:01+00:00

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.