How Technology Can Help Get Your Message Across

Posted by on Apr 13, 2016 in Blog

How Technology Can Help Get Your Message Across

In this digital age, information is more accessible than ever before. We can find out virtually anything and everything we need to know (and a whole lot more), from anywhere in the world with a few keystrokes. Making this plethora of information easily digestible is a separate challenge, but one that also involves using technology to its best advantage. Because people are used to gathering information quickly, it is best to present it in a way that can be quickly understood. In many cases, the best way to do this is by capitalising on the visual aspects of shared media. This means presenting information in a range of visual formats, from charts and graphs, to infographics and videos.

Fortunately for those with expertise in other fields, creating such content these days is not the struggle it once was. There is a wide range of sites online as well as other software available that can transform data into presentable graphs and charts. One place to start looking into creating such visual content is with Google Developers, which offers free access options to create a range of graphic representations of data. Line charts, pie charts and bar charts are all easy to create and just as easy to embed into websites.

For those looking for another level of information presentation, the Neo4j project offers ways to present complex data in ways that make it easier to understand. Large-scale companies such as eBay and Walmart use Neo4j graphs to track their supply chain and the customisable series of lines and nodes can be altered to contain any information required.

Often incorporating images with numerical data helps keep the viewers interest in the topic at hand. Beautifying the information is another bonus, and sites like Piktochart are useful for creating infographics that are easy to look at and make information more memorable. Within Piktochart it is possible to customise images, data, colours, borders, fonts and a range of other aspects of the finished image, so you can control exactly how the image looks for best results.

Finally, use of video, with its combination of audio and visual components is not to be overlooked, as it is perhaps the easiest way of all to convey information. Whether it is animated charts or personally presented, a video is easily engaging. It can also be easily shared and embedded.

Technology is allowing the transmission of information, and when used well, can help present information to clients more effectively than ever before.