Posts Tagged "underpricing"

The Perils Of Underpricing As A Creative

Posted by on Jun 28, 2017 in Blog

The Perils Of Underpricing As A Creative

Pricing is a big issue for businesses of all shapes and sizes, and there are a lot of individual factors involved. You don’t want it to be too high or too low for obvious reasons. However, the real struggle comes when you price yourself too low. This is a huge issue with creatives in business, and it is very challenging to recover from underpricing. If you are a startup, you may be tempted to price things low – perhaps as an introductory offer to get people in the door. It is understandable – you’re new in business, you want to make people happy, and you are not quite sure how much people will actually pay for your services. You may even look to undercut the competition, again quite natural for startups and those new to business. Price is not always the most important aspect While some of your customers will be concerned with the price, others will be more interested in whether your product or service meets their needs. If you do, then the price will be less important. But if you price yourself too low, people may assume that you don’t have much to offer your clients. If...

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