Posts Tagged "strategy"

How Important Is Creativity In Your Business?

Posted by on Dec 7, 2016 in Blog

How Important Is Creativity In Your Business?

It is easy to believe that creativity should be left to the departments which require a high level of creative thinking such as marketing and graphic design. Realistically, however, creativity is a vital part of each unit, even in such areas as accounting and human resources. Why do you need creativity in your business? Without creativity, your business is not able to outperform their competitors. You are at a high risk of attaching yourself to unhelpful or effective routines which have the potential to limit your success and growth. Creativity can lead to winning marketing campaigns and an increase in sales. It can also build a tight-knit organisational culture that is based on and encourages creativity within each team. A cross-departmental approach may need to be undertaken to ensure that “creativity brief” is understood by all departments. It is the large number and diversity of ideas that will give your business a greater chance to succeed. Freedom of expression in a business environment naturally opens itself up to a high level of creative thoughts and actions. Don’t restrict the potential of your staff, or yourself, for that matter. Acknowledge that creativity is an important part of your business? While...

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Are You Limiting Your Creativity?

Posted by on Jun 8, 2016 in Blog

Are You Limiting Your Creativity?

When was the last time that you heard about a great new product or service that offered a new solution to an old problem that was entirely unique and groundbreaking? Has it been years ago, possibly decades? In a recent Inc. Playbook video, the founder of Shyp, Kevin Gibbon, questions the wisdom of today’s businesses limiting their creativity and growth. When we look at the latest products, services and innovations offered by most businesses today, we must admit that Gibbon has a point. If we are truly honest with ourselves, we must admit that most of today’s products and services are just small improvements on what already exists.  It’s 2016 and most of the planet still relies on fossil fuels for energy. Buildings are still constructed from the same basic components: wood, bricks, steel, concrete. Even technology such as mobile platforms, smartphones and wearable tech have been around several years now, and our latest gadgets and apps build upon what already exists. Even the way that most companies do “business” is fairly standardised.  It’s a connected world that’s “on” 24/7, but most of us are still physically tethered to a desk and PC to get our work done. Where are...

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