Selfies In The Workplace
Love them or hate them, selfies are a growing trend. According to an article in the Daily Mail, over 24 billion selfies had been uploaded by Google in 2015. Other statistics from Infogr.am indicate that over 1 million selfies are taken each day. And interestingly, the citizens of Australia, the United States and Canada are leading the way. Taking a selfie and posting it to social media isn’t limited to celebrities and millennials. Everyone seems to be getting in on the craze. Even older, religious figures, such as Pope Francis, have struck a pose. Taking a selfie and posting it online isn’t just a way for individuals to connect with their friends. The selfie can help small businesses increase engagement with their current customers and draw attention to their brand. Use Selfies to Connect with and Bond with Your Target Audience Used correctly, selfies can help you create a brand known for the difference that it makes. A carefully chosen image has the power to invoke an emotional response in viewers, and forge bonds, increasing customer loyalty and transforming customers into followers and fans. Do you want your customers to fall in love with your brand? Help them connect with you...
Read More3 Ways Creatives Can Market Their Business
When you’re a creative in business, it can be tempting to assume your work speaks for itself. Your images are awesome, your products are outstanding, and your words move people. If you build it he will come, right? Not necessarily. It doesn’t matter how amazing your creations are if insufficient people know who you are and what you do, if nobody enters your store or finds your web page and even worse, you don’t make any sales. The more people who know about you and what you do, the greater the number of sales you will make. Yep, we are talking about marketing. Play Up Your Strengths The obvious place to start is with your strengths, which probably play to the needs of marketing even if you don’t realise it! Social media, in particular, is a visual medium, so if what you create looks beautiful, make sure you use images that showcase what you do. If you are gifted with words, play that skill up too, even if your product or service is in a different vein. If writing comes easily to you and you are not collecting contact details and sending a regular newsletter, you are missing an...
Read MoreWhy A Social Media Strategy Isn’t Enough
The one constant that you can count on when it comes to marketing your products and services online is that nothing ever stays the same. Just as soon as you think you have both the spoken and unspoken rules down, the powers that be, the search engines and social media platforms go and change everything – again! The Debate Between Original Content vs Social Media Only as Marketing Strategy For some time now, there’s been quite the debate among business owners and online marketing specialists as to which is more important: a website with original SEO content and authority building blog posts, or a social media only strategy that relies solely on ads on social media sites such as Facebook and frequent posts on the various other social media sites. For a while, most agreed that a strategy that combined aspects of both is the best to generate organic traffic to your site and boost visibility and sales. Why Organic Traffic is Important Regardless of Which Strategy that You Use Organic traffic is the bread and butter of online visibility – word of mouth, advertising, and connecting with one’s clients and customers. Most recognise the wisdom of using a...
Read MoreSocial Media Platforms For Fashion
Women use social media more than men. In fact 78% of all women aged over 18 who use the internet are active on social media according to Pew Internet Research. That’s a lot of women, with a lot of disposable income, and a passion for fashion. The UK brand Topshop partnered with Facebook in 2012 to live-stream a London fashion show and achieve the largest online audience of its kind. Over 200 million people were exposed to the brand and the fashion, with customers able to purchase directly from the runway in real time. The very first dress featured on the catwalk was sold out before the end of the show. If that doesn’t convince you of the place of social media in the fashion industry nothing will. Fashion and social media were made for each other. Fashion is such a visual concept and social media is all about pop culture and sharing. If you are in the fashion industry and not using social media then why not, and where do you start? Twitter and Facebook are 2 of the most well known and most used social media platforms but there are other lesser known avenues that are better suited...
Read MoreThe Importance Of Your Business Image
What is your business image? Do you even have a business image? A lot of small businesses simply don’t see the point in developing a corporate image as they believe it to be something a large company will have. Your corporate image conveys a message to your customers and when done well it can assist you to gain an advantage over your competitors. As a small business owner ask yourself this question. Why would a potential customer use your organisation when your competitors are essentially providing a similar product or service? If you find you constantly have to compete on price alone your ongoing viability will be threatened. Surveys constantly tell us that amongst many issues customers want value for money and good quality service. To further highlight this, the Small Business Victoria website discusses that consumers gravitate to organisations that invest in the customer experience, recognise loyalty and provide value for money. The reason why your corporate image is so important is that it creates an identity for your organisation that aligns the values of your organisation to those of your customers and potential customers. In addition, your corporate image can be used to reflect your quality of service, convey...
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