Posts Tagged "shoes"

Shoes – A Risky Business?

Posted by on Oct 9, 2013 in Blog

Shoes – A Risky Business?

You may recall back in February, the Shoe Superstore went into administration and five months prior, the same thing happened to Payless Shoes.  Despite these two events, at around the same period, The Athlete’s Foot recorded total group sales of $92.4m.  Is it just that The Athlete’s Foot had their finger on the pulse of their consumers enabling such great profits while the others just somehow missed the boat?  Whatever the answer, it may be safe to assume that you probably don’t want to be investing in the shoe industry right now. For those of you in the retail or wholesale business, you may already appreciate that even though you personally like what you have chosen, it doesn’t necessarily guarantee a sale.  You need to understand the marketability of the products and in order to do this you need to know your customer base.  If your range of products will only appeal to a small margin of the population, then you either need to reconsider your stock or have a super marketing campaign to back them up. Your profit margin is another thing to take into consideration.  You want to ensure that your margin from the sale of your...

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