Posts Tagged "repeat business"

Boosting Repeat Customer Numbers

Posted by on Apr 8, 2014 in Blog

Boosting Repeat Customer Numbers

Depending on which expert you believe, it costs somewhere between 5-7 times as much to attract a new customer than to retain an existing one, and if you were to ask any retailer or service business their priorities will be similar regardless of their product or service.  Increasing the number of customers through their bricks and mortar or virtual door, increasing the value of each purchase or ‘basket size’ and harnessing the power of word of mouth by turning their best customers into brand advocates are common goals that drive the most successful customer focused businesses. One of the most important steps in increasing repeat customers is to identify who these customers currently are, look for patterns in their profile and purchasing habits and formulate your key customer profile.  Once you have established the customers most like to return and be the most loyal, you can target your sales strategies in the direction most likely to succeed. Survey a cross section of your key customers to assess why they are motivated to purchase from you and not your competitors.  Find out what the key benefit you offer as a business and ask how they found out about you to...

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