Posts Tagged "promotion"

How To Find Your Influential Clients

Posted by on Nov 5, 2014 in Blog

How To Find Your Influential Clients

Advertising is just part of the equation in contemporary business promotion. Online presence is now an integral part of getting the word out, and when “influential clients” promote you within their network of social media contacts, the exposure can mean more for your success than your own public self-promotion. Many consumers nowadays are sceptical of advertising in a way they are not of social media recommendations. Many people research products, services and venues before venturing into the real world, and will take reviews into account when choosing where to spend their money. That is why receiving favourable press from “influential clients” should be part of your business promotional planning. Identifying influential clients for your business usually involves recognising those within certain age and income parameters. Targeting younger adult clients, typically ranging from 18 to 34, is likely to increase the visibility of your business, as studies have shown people in this age group are more likely to have wider contact bases, and to share online content with them. Clients who earn more than the average, between $85,000 to $95,000 dollars per year, tend to be more influential because their disposable income, when used to try new things, puts them in...

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Don’t Believe What They Tell You

Posted by on Jun 5, 2013 in Blog

Don’t Believe What They Tell You

Too often when things get tough in business we start to listen to what others are saying. When things are tough you can be sure they won’t be saying anything positive. And that’s the problem. When your thoughts are negative or you are carrying the world on your shoulders, the last thing you need is more negativity. It affects the way you see things. “It’s the end of the season for us. We might as well shut up shop until next year.” “The economy is tough. We’re all going to go out of business.” Their words are not always true. Here is an example of when the opposite is true. Max and Mina run a homemade ice cream business in a little shop in Queens, NY. The economy had hit the street hard with many other stores struggling or closing down. Summer had finished and so had the season for ice cream. Max and Mina were still doing a thriving business. Customers kept coming, ice cream kept selling and business was booming. So why was Max and Mina’s business not following the downward trend? First, they didn’t listen to the negativity. They kept striving to produce their product to...

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