The Perils Of Underpricing As A Creative

The Perils Of Underpricing As A Creative

Pricing is a big issue for businesses of all shapes and sizes, and there are a lot of individual factors involved. You don’t want it to be too high or too low for obvious reasons. However, the real struggle comes when you price yourself too low. This is a huge issue...
Smart Pricing Strategies For Entrepreneurs

Smart Pricing Strategies For Entrepreneurs

Effective pricing can be a difficult thing to ascertain. While you want to offer a great rate to your clients, you also want to make sure you are covering your costs. And then you have competitors to think about. Here are some smart pricing strategies for...
How Consumers Think About Pricing

How Consumers Think About Pricing

They are a funny thing, numbers. Often thought to be unemotional, when attached to a dollar sign, the opposite is closer to the truth. When it comes to pricing goods and services, market experts have a lot to say about how numbers connect to consumers’ feelings,...
The Price Is Right

The Price Is Right

Picking the right price point for your products and services is critical for your success, but it’s a challenge that is often easier said than done. Other than trial and error, how can you know when the price is right? Most popular financial gurus say that the...