How Consumers Think About Pricing

How Consumers Think About Pricing

They are a funny thing, numbers. Often thought to be unemotional, when attached to a dollar sign, the opposite is closer to the truth. When it comes to pricing goods and services, market experts have a lot to say about how numbers connect to consumers’ feelings,...
The Price Is Right

The Price Is Right

Picking the right price point for your products and services is critical for your success, but it’s a challenge that is often easier said than done. Other than trial and error, how can you know when the price is right? Most popular financial gurus say that the...