Posts Tagged "networking"

3 Ways Creatives Can Market Their Business

Posted by on Jan 19, 2016 in Blog

3 Ways Creatives Can Market Their Business

When you’re a creative in business, it can be tempting to assume your work speaks for itself. Your images are awesome, your products are outstanding, and your words move people. If you build it he will come, right? Not necessarily. It doesn’t matter how amazing your creations are if insufficient people know who you are and what you do, if nobody enters your store or finds your web page and even worse, you don’t make any sales. The more people who know about you and what you do, the greater the number of sales you will make. Yep, we are talking about marketing. Play Up Your Strengths The obvious place to start is with your strengths, which probably play to the needs of marketing even if you don’t realise it! Social media, in particular, is a visual medium, so if what you create looks beautiful, make sure you use images that showcase what you do. If you are gifted with words, play that skill up too, even if your product or service is in a different vein. If writing comes easily to you and you are not collecting contact details and sending a regular newsletter, you are missing an...

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