Have You Made Your End of Financial Year Resolutions?
There is always talk of New Year’s resolutions come the beginning of January. Some may relate to your personal goals while others are geared more specifically to your business. However, end of financial year resolutions are different altogether. They allow you to focus purely on your organisational goals and how your company will perform over the next twelve months. Coming up with a financial plan for your business is the best resolution you can make, especially while all the figures are still clear in your head from tax time. Armed with a solid twelve months of financials from the prior year, you can analyse your business performance and determine its financial health. Ask yourself these questions: How did your organisation fare from the previous financial year? What were your strong months? Did you see real growth? Were you profitable? Did you see a solid return on investments from your campaigns? What would you do again if the situation presented itself? What would you do differently? Build a budget Now before you go any further, it is important that you have a budget to guide your future movements. Are you planning any big purchases that your current level of cash flow...
Read More5 Steps to Create A Lasting Brand
Branding is not just a word which applies to big businesses. Branding needs to be a focus for all businesses – small ones in particular – because when your brand is built upon a solid foundation, it has room to grow. What exactly is branding? Well, it is more than your logo and your corporate colours. Your brand is more than your mission statement and your tag line. It is the sum of all that and more. Your brand is your ideals, your reputation and your principals. It is where you are and where you want to go, all tied up in one pretty big bow. And it should not be ignored. The better the brand, then it stands to reason that the more your customers will trust you. But of course, that only applies if you stick to it. Veer from your brand and you will most likely attract attention because of it – and not all positive. So how can you create a brand to stand the test of time? Know what you stand for Why did you start the business in the first place? Identifying the ‘why’ behind the scenes will allow you to form the...
Read MoreSmart Pricing Strategies For Entrepreneurs
Effective pricing can be a difficult thing to ascertain. While you want to offer a great rate to your clients, you also want to make sure you are covering your costs. And then you have competitors to think about. Here are some smart pricing strategies for entrepreneurs and businesses alike. Introductory Offers An introductory offer is a great way to get your clients to try before they buy. It could be an offer of something for free or a heavily discounted product or service. Once you have your customers in your sales funnel, then you can slowly work your way up to achieving larger purchases. Competition-led Pricing When you are less experienced in the business world, it can be difficult to discern how you differ from your competitors. You may need to charge the same as your competition to make sure you are starting out on an even keel. Once you have been in the industry for a while, you can then work out whether your prices need to go higher or lower than your competitors to start seeing a real difference. Loss Leaders Is there one product that you can offer at a low price to bring your...
Read MoreSelfies In The Workplace
Love them or hate them, selfies are a growing trend. According to an article in the Daily Mail, over 24 billion selfies had been uploaded by Google in 2015. Other statistics from Infogr.am indicate that over 1 million selfies are taken each day. And interestingly, the citizens of Australia, the United States and Canada are leading the way. Taking a selfie and posting it to social media isn’t limited to celebrities and millennials. Everyone seems to be getting in on the craze. Even older, religious figures, such as Pope Francis, have struck a pose. Taking a selfie and posting it online isn’t just a way for individuals to connect with their friends. The selfie can help small businesses increase engagement with their current customers and draw attention to their brand. Use Selfies to Connect with and Bond with Your Target Audience Used correctly, selfies can help you create a brand known for the difference that it makes. A carefully chosen image has the power to invoke an emotional response in viewers, and forge bonds, increasing customer loyalty and transforming customers into followers and fans. Do you want your customers to fall in love with your brand? Help them connect with you...
Read MoreBranding is More Than Just a Logo and a Website
When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do You Have a Real Brand? What are you and your business known for? At what do you truly excel? How do you stand out from the rest of your competitors? If your clients don’t have a firm image of what you and your products and services stand for, then you really must be honest with yourself and ask yourself if you have really done the work that you need to fully establish your brand and reputation? After all, it takes more than just having a logo and website for your business to build your brand! Why Does Your Brand Matter – Why Should Clients Choose You? In the past, many businesses increased their sales simply by having an online presence, but, in today’s growing and increasingly competitive environment that is no longer enough. It is no longer enough to invest time and resources into driving traffic to your website, you need a website that increases your conversion rate. This...
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