Use Storytelling To Increase Sales

Use Storytelling To Increase Sales

We see it time and time again. Startups and entrepreneurs focus on trying to convince someone to buy their product or service and overlook the obvious. They forget the storytelling aspect to capture the imagination of their prospective clients and shoppers....
5 Steps to Create A Lasting Brand

5 Steps to Create A Lasting Brand

Branding is not just a word which applies to big businesses. Branding needs to be a focus for all businesses – small ones in particular – because when your brand is built upon a solid foundation, it has room to grow. What exactly is branding? Well, it is more than...
Smart Pricing Strategies For Entrepreneurs

Smart Pricing Strategies For Entrepreneurs

Effective pricing can be a difficult thing to ascertain. While you want to offer a great rate to your clients, you also want to make sure you are covering your costs. And then you have competitors to think about. Here are some smart pricing strategies for...
Selfies In The Workplace

Selfies In The Workplace

Love them or hate them, selfies are a growing trend. According to an article in the Daily Mail, over 24 billion selfies had been uploaded by Google in 2015. Other statistics from Infogr.am indicate that over 1 million selfies are taken each day. And interestingly, the...