Posts Tagged "influential clients"

How To Find Your Influential Clients

Posted by on Nov 5, 2014 in Blog

How To Find Your Influential Clients

Advertising is just part of the equation in contemporary business promotion. Online presence is now an integral part of getting the word out, and when “influential clients” promote you within their network of social media contacts, the exposure can mean more for your success than your own public self-promotion. Many consumers nowadays are sceptical of advertising in a way they are not of social media recommendations. Many people research products, services and venues before venturing into the real world, and will take reviews into account when choosing where to spend their money. That is why receiving favourable press from “influential clients” should be part of your business promotional planning. Identifying influential clients for your business usually involves recognising those within certain age and income parameters. Targeting younger adult clients, typically ranging from 18 to 34, is likely to increase the visibility of your business, as studies have shown people in this age group are more likely to have wider contact bases, and to share online content with them. Clients who earn more than the average, between $85,000 to $95,000 dollars per year, tend to be more influential because their disposable income, when used to try new things, puts them in...

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