The Fashion Business

The Fashion Business

To outsiders it might seem like a frivolous business, but to those in the know, the fashion industry represents a very important contribution to the economy of many countries. In the UK, according to the British Fashion Council this contribution amounts to over 51...
Why Showing Your Ethics Helps Boost Sales

Why Showing Your Ethics Helps Boost Sales

Consumer labels like “Fair Trade” and “Free Range” have become so mainstream, buyers are now on the lookout for information on the origins of an ever increasing range of products. In order to make purchasing decisions, consumers want to know how, where, and by whom a...
Social Media Platforms For Fashion

Social Media Platforms For Fashion

Women use social media more than men. In fact 78% of all women aged over 18 who use the internet are active on social media according to Pew Internet Research. That’s a lot of women, with a lot of disposable income, and a passion for fashion. The UK brand Topshop...