Posts Tagged "customer satisfaction"

How Consumers Think About Pricing

Posted by on Apr 10, 2015 in Blog

How Consumers Think About Pricing

They are a funny thing, numbers. Often thought to be unemotional, when attached to a dollar sign, the opposite is closer to the truth. When it comes to pricing goods and services, market experts have a lot to say about how numbers connect to consumers’ feelings, and how they think about pricing as a result. A study by researchers in the US found that consumers are more drawn to rounded numbers ($100 even) when making ‘fun’ purchases, for gifts, holidays or recreational purposes, but were more drawn to odd numbers (say, $97.56) if the purchase was for a functional, professional or serious purpose. For example, someone picking up a bottle of wine to take to a friend’s place might choose the $30 one, thinking $30 exactly must be some kind of sale. Someone catering a business lunch might be more inclined to buy the $32.75 bottle, figuring that to be a ‘proper’ price. Deals on many items, or deals available all the time, like in a discount store setting, are seen as less valuable to consumers than less frequent sales such as those specialty stores conduct. It is also important to note that comparisons to the competition in your...

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Are You Offering A Quality Service To Your Clients?

Posted by on Jan 23, 2014 in Blog

Are You Offering A Quality Service To Your Clients?

Your aim is to offer a quality service to your clients in all aspects of your business.  Why?  A quality service will mean customer satisfaction and customer satisfaction will mean more revenue whether it comes from repeat business or word of mouth recommendations. So my next question to you is how can you measure the level of service you offer to your clients?  Thinking that you are offering a quality service and knowing that you are offering a quality service are two completely different things altogether. First you need to create a quality checklist for the product or service you offer.   These will cover such areas as choice, consistency, convenience, reliability, accuracy, safety, features and maintainability.  Addressing each item will ensure that you are meeting both your needs and that of your clients. Is there enough choice for the customer?  Is the service consistent?   Does it meet the needs of the client?  Do you offer a reliable service?  Is there room for error?  Are there safety issues which need to be taken into consideration?  Do the specific features meet the expectations of the client?  Can it be maintained easily? These are just some of the questions which need to...

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