How to Plan For Business Success As A Creative
While you might think your future business success is dependent on luck, it comes to down to more than that. It requires organisation and planning, much of it behind the scenes to achieve the great success that welcomes instant recognition. Even though you may struggle as a creative to fill those business shoes, know that it is possible. It is never an easy journey from implementation to achievement. However, there are some things you can do to make it a lot less problematic for you and your business partners. Try to remain focused As a business owner, your mind is being ripped from one direction to the next, often without time to take a breath in between. Cash flow, sales, marketing, and customer service – the list goes on and on. Take the time to focus on each thing as best as you can before moving in another direction. It is so simple to be busy without actually achieving anything of any great value. Look at areas where you can make the most impact. Start prioritising to maximise your efficiency, achieve business success and save your sanity. Build plans and strategies Create useful and manageable plans and strategies to...
Read More5 Steps to Create A Lasting Brand
Branding is not just a word which applies to big businesses. Branding needs to be a focus for all businesses – small ones in particular – because when your brand is built upon a solid foundation, it has room to grow. What exactly is branding? Well, it is more than your logo and your corporate colours. Your brand is more than your mission statement and your tag line. It is the sum of all that and more. Your brand is your ideals, your reputation and your principals. It is where you are and where you want to go, all tied up in one pretty big bow. And it should not be ignored. The better the brand, then it stands to reason that the more your customers will trust you. But of course, that only applies if you stick to it. Veer from your brand and you will most likely attract attention because of it – and not all positive. So how can you create a brand to stand the test of time? Know what you stand for Why did you start the business in the first place? Identifying the ‘why’ behind the scenes will allow you to form the...
Read MoreEven Creatives Need To Follow A Routine
Inspiration is a fickle thing. It can spring from many wonderful sources. It can hit you as you glance out the window or it can strike at three o’clock in the morning when all is silent. Creative entrepreneurs need to source this inspiration on a regular basis to fuel their work and their passions. And quite often this means following a routine. While creativity and routine seem at odds with each other at first glance, it is a must-have ingredient in the success of a creative entrepreneur. As writer Stephen King said, “Make sure the muse knows where you’re going to be every day from 9 to noon or 7 to 3. Sooner or later he’ll start showing up, chomping his cigar and making his magic”. King is well known for writing 2,000 words every day – even on his birthday. It is this routine which has led him to be one of the most successful authors the world has ever seen. Just as creativity requires a routine to blossom, it also needs plenty of rest. You may find that you are more tuned to your talent in the early hours of the morning or even the later hours...
Read MoreSelfies In The Workplace
Love them or hate them, selfies are a growing trend. According to an article in the Daily Mail, over 24 billion selfies had been uploaded by Google in 2015. Other statistics from Infogr.am indicate that over 1 million selfies are taken each day. And interestingly, the citizens of Australia, the United States and Canada are leading the way. Taking a selfie and posting it to social media isn’t limited to celebrities and millennials. Everyone seems to be getting in on the craze. Even older, religious figures, such as Pope Francis, have struck a pose. Taking a selfie and posting it online isn’t just a way for individuals to connect with their friends. The selfie can help small businesses increase engagement with their current customers and draw attention to their brand. Use Selfies to Connect with and Bond with Your Target Audience Used correctly, selfies can help you create a brand known for the difference that it makes. A carefully chosen image has the power to invoke an emotional response in viewers, and forge bonds, increasing customer loyalty and transforming customers into followers and fans. Do you want your customers to fall in love with your brand? Help them connect with you...
Read More7 Ways to Relieve Stress Over the Holiday Season
Often the stress of the holiday season and the end of the year workload can build up causing lack of sleep and excessive tension in our bodies. Here are seven ways to help you relieve some of the stress so you can return to work feeling fresh and rejuvenated after your break and even more creative than ever. Spend time alone During the Christmas and New Year period, we spend a lot of time catching up with friends and family to celebrate the holiday festivities and the year ahead. Try to plan for times each day when it is just you, focusing on something that you love to do. A little bit of time can go a long way to relieving stress and increasing happiness. Read a book, go for a walk, nap or prepare yourself a little snack and enjoy the moment. Once you get in the habit of doing this without guilt, you will find it easier to continue with the practice in the future. Exercise to decrease stress levels We all need a bit of exercise to feel healthy and happy. It is great for your self-esteem and self-image and a wonderful mood enhancer. Whether you...
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