Posts Tagged "creative thinking"

How To Use Your Creativity In Business

Posted by on Nov 26, 2014 in Blog

How To Use Your Creativity In Business

Many of us go through our entire lives being told by others, that if we are creative, there isn’t a place for us in business. That we need to “stick to the arts,” and leave complicated figures, management and the other challenges of running a business to others who have a more “logical, rational” way of thinking.  Thankfully, this traditional way of thinking, while popular, is simply a myth. The Facts About Creativity Versus Analytical Thinking A growing body of research is showing us that nearly everything that we thought we knew about the brain, especially about left brain versus right brain, or analytical versus creative, simply isn’t true. In a 2013 interview with NPR, one of the world’s leading researchers in cognitive neuropsychology, Dr. Kara D. Federmeier, discussed recent research she has conducted at the University of Illinois at Urbana-Champaign and explained how both sides of the brain are involved with both creative and analytical tasks. The latest research and studies show that there are many more connections between both hemispheres of the brain than even researchers suspected, and everyday more studies show that both hemispheres are involved with tasks that are traditionally thought of as verbal or...

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