5 Steps to Create A Lasting Brand
Branding is not just a word which applies to big businesses. Branding needs to be a focus for all businesses – small ones in particular – because when your brand is built upon a solid foundation, it has room to grow. What exactly is branding? Well, it is more than your logo and your corporate colours. Your brand is more than your mission statement and your tag line. It is the sum of all that and more. Your brand is your ideals, your reputation and your principals. It is where you are and where you want to go, all tied up in one pretty big bow. And it should not be ignored. The better the brand, then it stands to reason that the more your customers will trust you. But of course, that only applies if you stick to it. Veer from your brand and you will most likely attract attention because of it – and not all positive. So how can you create a brand to stand the test of time? Know what you stand for Why did you start the business in the first place? Identifying the ‘why’ behind the scenes will allow you to form the...
Read MoreEven Creatives Need To Follow A Routine
Inspiration is a fickle thing. It can spring from many wonderful sources. It can hit you as you glance out the window or it can strike at three o’clock in the morning when all is silent. Creative entrepreneurs need to source this inspiration on a regular basis to fuel their work and their passions. And quite often this means following a routine. While creativity and routine seem at odds with each other at first glance, it is a must-have ingredient in the success of a creative entrepreneur. As writer Stephen King said, “Make sure the muse knows where you’re going to be every day from 9 to noon or 7 to 3. Sooner or later he’ll start showing up, chomping his cigar and making his magic”. King is well known for writing 2,000 words every day – even on his birthday. It is this routine which has led him to be one of the most successful authors the world has ever seen. Just as creativity requires a routine to blossom, it also needs plenty of rest. You may find that you are more tuned to your talent in the early hours of the morning or even the later hours...
Read MoreFinding Money to Expand and Grow Your Business
Growth is the key to building a healthy, sustainable business and usually that involves finding money, and sometimes, quite a lot of it. But to grow, organisations need to locate ways to expand their business operations. Improving an existing product, adding to the size of your staff, and launching a new product line are popular choices. Another option that can help you grow your business is to increase your number of business locations. Each of these ideas for expansion all require significant funds. Coming up with the money to expand is a challenge for any business, especially a small to mid-sized one. The following are a few strategies to help you find the money to develop and grow your business. Cashing in Savings and Applying for Loans One way that business owners can locate the money they need is to cash in their savings. They might also sell a personal or business asset, or apply for a loan. While these are popular choices, each features a number of drawbacks. One significant drawback is the fact that loans must be repaid over time. Also, you need to take into account the crippling rates of interest charges which can seriously impair...
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