Branding is More Than Just a Logo and a Website
When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do You Have a Real Brand? What are you and your business known for? At what do you truly excel? How do you stand out from the rest of your competitors? If your clients don’t have a firm image of what you and your products and services stand for, then you really must be honest with yourself and ask yourself if you have really done the work that you need to fully establish your brand and reputation? After all, it takes more than just having a logo and website for your business to build your brand! Why Does Your Brand Matter – Why Should Clients Choose You? In the past, many businesses increased their sales simply by having an online presence, but, in today’s growing and increasingly competitive environment that is no longer enough. It is no longer enough to invest time and resources into driving traffic to your website, you need a website that increases your conversion rate. This...
Read MorePowering Up Your Brand
From the biggest names in the world such as Harley Davidson and Apple to some of the smallest that are less well known such as clothing and lifestyle brands, many have come to rely on something unique that makes them who or what they are. If it were not for this unique factor that powers up the brand or that, in turn, creates something that makes it sell, many reputable niche brands and many clothing, luggage or accessories brands would not have the success or the same image that they have today. This one, unique attribute that boosts certain brands and makes them stand out is known as a cult following. Without the cult status, a Harley Davidson would simply be a motorbike and the accessories, and even the fragrances surrounding the brand, would perhaps not exist. Look at a Honda or a Suzuki – they are great bikes, but they just don’t have the same feel, sense or appeal as a Harley. Nor do they have quite a respected accessory range either. A Harley stands out. When it comes to design and making it stand out to become a success, it needs to appeal to a smaller audience....
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