Rebranding: The Whys and Wherefores

Rebranding: The Whys and Wherefores

You don’t set out in business to rebrand, and the decision to do so, should never be taken lightly. Rebranding is usually done when a company has been in business for a long time and wants to update their look, amend their mission statement, or alternatively has...
Branding is More Than Just a Logo and a Website

Branding is More Than Just a Logo and a Website

When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do You Have a Real Brand? What are you and...
Powering Up Your Brand

Powering Up Your Brand

From the biggest names in the world such as Harley Davidson and Apple to some of the smallest that are less well known such as clothing and lifestyle brands, many have come to rely on something unique that makes them who or what they are. If it were not for this...