Posts Tagged "brand experience"

How To Give Your Customers A Remarkable Brand Experience

Posted by on Aug 6, 2014 in Blog

How To Give Your Customers A Remarkable Brand Experience

“Your brand is what people say about you when you aren’t in the room.” – Jeff Bezos, Founder and CEO of Amazon.com Regardless of what products or services you sell or what industry you are in, whether or not you are a small business owner or you own a large international corporation, your “brand” is more than just the image you wish to display to the world through marketing and advertising. Your true brand is the opinion that others form about you and your business, based on their own experiences with you, and the experiences that others have with you. Therefore, it’s integral to the prosperity and survival of your business that your current and prospective customers have a good brand experience when they deal with you and your company. What is a brand experience? Brand experiences can occur in many ways, some are obvious, and some are not so obvious. In general, a brand experience is likely to occur when a current or prospective customer encounters you, your business, or the products and services that you offer. These encounters can take place in physical store fronts, online on your website, through contact with your brand’s advertising, or even reading...

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