Some Of Your Most Productive Work Is Not Billable
As your business grows, know that some of the most important work you can do is not directly billable. Although it can’t be invoiced, it can still be time well spent if it results in more business, smoother operations and some hard earned time off too. Too many business owners let certain tasks slide as they don’t appear to affect the bottom line, but it is worth looking closer at some business activities, and considering if now is the right time to tackle them.
Contact Previous Clients
Are there customers you haven’t heard from for a while? Check in and see if there are services you can provide, or give them a special offer to get back on their radar.
Dream Up a Freebie
Everyone likes a good deal, and a give-away is irresistible. It is also the perfect way to get new clients to try your goods or services, and gain loyalty from existing clients. Focusing on how you can help, rather on how you can sell, is the best way to boost any business.
Be Present Online
There is an inordinate amount of business taking place online, and keeping your website up to date, blogging and being active on social media are key ways to keep your clientele up to date about your services. If you really don’t have time to do this, employ someone to take care of it. It will pay off.
Look at the Big Picture
Planning business growth, strategising development plans, analysing finances. Not easy. Simple to put off when you are busy with the day to day running of a business. But time you can put in to projecting the future will help you keep perspective day to day, and keep forward momentum in your business. Build this critical work into your weekly operations, and you will see results within the month.
Take a Break
Easier said than done, when time seems like money. Taking time to rejuvenate and do non-work related things will make you more productive when you get back to it. This is a vitally important business strategy that many discover the hard way.
As your business operations hum along, remember that you don’t have to be making money every moment to be on the right track. Billable time is only part of the picture of success, your productive work is another.