Is There Room For Your Business Too?

by | Aug 30, 2014

“It’s easier than ever. But you have to have a niche and fill it.”

– Jim Hayes

Niche marketing has been a hot buzz word in marketing and business in general for a few decades now. Most of us know that one of the keys to being successful in any business is to find our “niche.” Our niche is that segment of the market where we have a unique product or service that can meet our target customer’s needs, or we have a well-known product or service that we can provide in a unique way. For many entrepreneurs, finding our niche begins rather suddenly and unexpectedly. The first hint of finding our niche usually occurs when we have a spark of creative insight into something that we are passionate about, and dreams begin to form around this central spark.

Sadly, many of us leave our creative insight right there, in our dreams. We don’t take the steps that are necessary to take our insight from the dreaming or planning phase into practical reality. If we act, there is the opportunity to live our lives doing something that we are passionate about and fulfill our target customer’s needs in a unique way by starting our own small business. Many let that opportunity pass them by, and let that spark die. They go back to unfulfilling jobs the next day, using their time and talents to make money for someone else.

When you are honest with yourself and ask yourself why you are still unhappy, why you are still plugging away in an unfulfilling role, most offer up excuses such as, “I don’t have time to start my own small business, “ or “ I can’t afford to start my own small business.” The real reason why many don’t act on their creative sparks is fear, and some will even be honest about it. They will say things like this to themselves and others: “What if my concept isn’t unique enough,” “What if someone else is offering something similar,” “What if there is too much competition in my area to succeed,” “What if I fail?”

The current economic downturn, and the often quoted statistic that “80% of new small businesses fail within the first three years,” doesn’t do a lot to bolster anyone’s confidence about having faith and building upon their creative spark.

It’s natural to feel a bit of trepidation when you are considering making a major change in your life, and starting a small business is certainly a huge change. It’s challenging, time and energy consuming, and has risks as well. The good news is that despite your doubts and fears, if you really want to open a small business, there has never been a better time than now!

Even if someone has a similar idea, even if there are dozens of other similar businesses and you are afraid you won’t stand out in the crowd, you can still start a small business and be successful. In order to conquer your doubts and fears, you need to understand that if you have a niche, there is room enough for your small business too! Don’t believe me? Consider these fear-busting facts about small businesses:

  • 530,000 small businesses start each month!
  • 75% of small businesses only have the owner as the sole employee!
  • 52% of small businesses operate out of the owner’s home!
  • Of the small businesses that fail, most have more than one employee!

What these statistics mean is that if you have an idea that you are passionate about, that can lead you to creating a product or service that either fulfills your target customer’s special needs, or fulfills them in a unique way, then the only thing that is holding you back from taking the steps to start your own small business and being successful is fear.

At The Accounts Studio, we understand what it’s like to have a creative idea that you are passionate about, and have years of experience in dealing with all of the ins and outs of running a small business. In addition to offering a full range of accounting services we also offer business consultations, including strategic business advice, strategic analysis, marketing tips and advice, industry specific reporting to track your completion and one-on-one planning to grow your business.

Whether you are ready to take your creative spark to the next step, or would like an unbiased opinion about the potential for your business to succeed, why not take advantage of our expertise? Contact us today for a one-on-one small business consultation. We’ll help you confront any remaining fears head on and give you the guidance that you need to take that creative spark from your dreams and turn it into reality.

Want to find out more?

T: 02 9699 2880
E: admin@accountsstudio.com.au

A: First Floor
8 – 10 Hart St
Surry Hills NSW 2010

What our clients are saying...

I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!

Chris Du Plessis
Managing Director, Origin Meat Pty Ltd

2017-10-13T04:20:03+00:00

Chris Du Plessis
Managing Director, Origin Meat Pty Ltd

I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!
"Sophie is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful"

Fast Ed
TV Chef from Better Homes & Gardens

2017-10-13T04:23:15+00:00

Fast Ed
TV Chef from Better Homes & Gardens

"Sophie is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful"
Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.

Belinda Grundy
GM, Property Styling Online and BG Property Styling

2017-10-13T09:21:50+00:00

Belinda Grundy
GM, Property Styling Online and BG Property Styling

Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.
Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.

Sue Heins
Councillor at Warringah Council

2017-10-13T09:25:16+00:00

Sue Heins
Councillor at Warringah Council

Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.
Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.

Anne Maybus
Writer and Content Creator, Clever Streak

2017-10-13T09:26:35+00:00

Anne Maybus
Writer and Content Creator, Clever Streak

Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.
Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.

Adam Dobson
Strategic Resourcing Manager

2017-10-13T09:28:24+00:00

Adam Dobson
Strategic Resourcing Manager

Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.
I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!

Robert Gerrish
Founder and Director, Flying Solo

2017-10-13T09:30:45+00:00

Robert Gerrish
Founder and Director, Flying Solo

I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!
Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

2017-10-13T09:30:59+00:00

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.
I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.

Gai Hook
Virtual Sales Strategy

2017-10-13T09:32:05+00:00

Gai Hook
Virtual Sales Strategy

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.
I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

2017-10-13T09:50:01+00:00

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.