Do You Monitor Your Business Image?

Posted by on Jan 16, 2014 in Blog

Do You Monitor Your Business Image?

The business image has always been an important factor for the success of a company, but it has never been as important as today. Nowadays customers are able to find information about a given business faster and easier than ever before and their decision to work with you depends on what they find. In this sense, are you aware of your business image?

Before you answer this question honestly, you need to know that everything you do is considered your business image. This means that every appearance in public you make adds further development to your business image. Everything you say adds a new aspect to your business image. What is worse, everything that is being said about you in the media or online affects your business image.

Having all of the above in mind, can you assess the image of your business honestly and realistically?

For many businesses it all seems too hard yet there are some handy tools available to help you monitor and manage your business image and reputation. Here are just a few.

Google Search – Yes, simple as it sounds, it is worth searching your name on Google and major search engines from time to time. You’ll see what everyone else is seeing and you can deal with issues as soon as you see them.

Google Alerts – Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. You can set up an alert which tells you whenever your brand is mentioned online. It’s the easy way to track your reputation.

Topsy and Social Mention will help you scour the social world for mentions of your brand.

If you don’t have time to monitor your business image and reputation, find someone to do it for you. It can be the factor which makes you or breaks you.