Maintaining A Social Image
With the online world becoming increasingly social, it is more and more important to maintain a presence on social media.
Consumers and customers are also wanting to know more about YOU, the person behind the brand and business, to know who it is they’re dealing with and if you are worthy of their custom.
There is a fine line between sharing a bit of yourself, and over-sharing yourself. Whilst they want to know about you, they also need to know you are reliable and trustworthy, and although it may seem overwhelming and complex (and overwhelmingly complex), maintaining a social image is not as difficult as it can appear.
Keeping in mind that each business has their own, relatively unique market comprising clients who want and need different things and will interact with you in different ways, and each business owner has their own, unique personality, there is no set rule about scheduling or what, how and when to do things.
First and foremost, however, you want to remain active and consistent. Post something each day, or even a few times a day. Ideally, you want to draft up a posting schedule; what you will post, where (Facebook, Twitter, Pinterest, etc) and when you’ll post this.
Your audience want to be able to trust you, so sharing snippets of information about the industry, or your own articles and blog posts, written well, will reinforce this to your audience.
Sharing articles from other industry professionals, research and media articles also provides your audience with information they require, and shows you’re happy to work with others.
Depending on your market will depend on how much they engage with you. Some are happy to share what colour underpants they’re wearing each day, and others will restrict their commenting to telling you what they want from you.
Therefore, you may choose to ask a daily question, purely for engagement and community interaction, or restrict questions to weekly or monthly and related to specific feedback; what else can you do for them, what would improve your latest product, what they think about new reforms in the industry, etc
Relating To Your Audience
This is where the sharing of personal information comes in and, again, it needs to relate to your audience. If the sharing of the progress of your episiotomy scar is going to help your community engage and feel important, go for it. Or your market may really just want to know that you have experienced some hurdles and that you overcame them so that they know it’s not just them, but also that they can overcome whatever is happening in their lives.
Keep these personal experiences related very specifically to the issue and industry at hand, and ensure you are providing your community with helpful information – without over-sharing!
This includes sharing your own blog posts and articles and those of other industry professionals. Acknowledge when your ‘fun day’ for posting humour will be and when you want feedback from your community so they will come to know what to expect from you.
Break It Up
Being all tax reforms and financial information can get a little tedious, even if it’s what your audience are there for.
Share some quotes that may inspire or motivate at a personal level, and share a few humourous quote and images.
As much as possible, keep it related to the industry, as your audience will appreciate this much more and understand that you do have a fabulous sense of humour, that you are human and they can relate to you.
The main point, however, is that you give enough of yourself to relate to your audience, and in a way that they can relate to, be consistent and share your knowledge, the knowledge of others and provide information that will help move THEM forward.