How To Maintain Creativity In Your Business

by | Jul 20, 2016

Creativity lies at the heart of every decision, and every action, that you take as a small business owner. Without creativity, our business and professional lives become stagnant and boring. Creativity is necessary, because without it new ideas, and the innovative products, services and solutions that spring from them, simply cease to exist. If you want your business to flourish and grow, you must do everything that you can to encourage creativity, and new ways of thinking and doing things, at every level of your business.

The creative spark and process, however, is notoriously resistant to attempts to manage, control and direct it. For most folks, the creative juices and muses simply don’t arrive on a set timetable. Leaders, owners and managers can, however, create an environment that contributes to the development of unique and creative ideas.

The following three strategies can help you to encourage greater creativity in your workplace.

Bring People Together, Challenge Them, and Then Grant Them Freedom and Autonomy

One source of conflict in many organisations is separation or compartimentalisation. Many times, people in separate departments literally become “walled off” from one another. Over time, the proverbial left hand no longer knows what the right hand is doing. Mini-fiefdoms often develop amid this confusion and information is hoarded within individual departments. You can encourage a greater exchange of ideas and creativity throughout your company by breaking down these walls between departments.

Have your people cross-train between departments frequently and then ask them for their suggestions for ways to improve processes. Simply having a “fresh” set of eyes to look over the way that you do things often leads to original, creative ideas that can improve things for everyone!

In addition to cross-trainings, consider hosting regular events that help people break free from the monotony of their normal routines and encourage team building. Present your people with challenges to overcome during these events, and then get out of the way and let your people surprise you with the innovative solutions that they discover!

Make Certain Work is a Safe Place for Open Dialogue

Rather than holding regular meetings, where most of the time is devoted to speeches given by you or other leaders in your company, host regular brainstorming sessions. Bring people together in your workplace to discuss new ideas that might solve old, unresolved challenges or even talk about ways that you can improve your products and services to make them more functional for your clients.

Make a point to encourage open dialogue and make sure that your people understand up front that no idea or question is off limits. Make sure that regardless of someone’s title, that it is safe for everyone to voice their thoughts, concerns, and ideas.

Since stress quickly kills creative thoughts, whenever possible, consider providing snacks and beverages to help your people relax and make these sessions more comfortable and fun.

Make it Easy to Create

Bureaucracy and even the simple hassles that come from our normal, everyday routines can put a damper on our creative impulses. You can encourage greater creativity by helping them to make their lives less hectic.

Look for ways to offer your people perks that make their lives simpler and less chaotic. Offer flexible scheduling and work from home opportunities when possible. Providing opportunities for growth through additional training, educational assistance, and mentorship programs will also help reduce stress and make your employees feel respected. As their self-esteem and confidence rise, don’t be surprised to see a nice boost to their creativity in the process!

Even something as simple as offering an onsite cafeteria for meals, or on-site daycare and healthcare can help your people save time in their daily lives and feel less rushed. You can also make it easier for your people by setting a good example and encouraging healthy self-care habits. Recommend your team take breaks and renew their spirit by offering paid time away from work. Set reasonable work schedules, workloads and goals for both yourself and your staff.

Your personal creativity, as well as the creativity of your people, is the literal lifeblood of your organisation. While it will require time and effort, taking steps to nurture the creative impulses of everyone in your organisation is well worth the cost in today’s increasingly competitive marketplace.

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What our clients are saying...

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.

Gai Hook
Virtual Sales Strategy

2017-10-13T09:32:05+00:00

Gai Hook
Virtual Sales Strategy

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.
I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

2017-10-13T09:50:01+00:00

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.
I got to know Sophie through my previous employer where Sophie still handles the bookkeeping side of things. While we worked together I have found Sophie very accurate, punctual and very pleasant to work with. And recommend her highly.

Dianna Holwerda
Client Service Manager, John Sergeant Associates Pty Ltd

2017-10-13T09:55:05+00:00

Dianna Holwerda
Client Service Manager, John Sergeant Associates Pty Ltd

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I was recommended to The Accounts Studio at a networking event and have been working with them for the last 2 years. The team have all been very approachable and available – two things essential when it comes to understanding your accounts! I now no longer have the stress every three months of getting my BAS correct and even better I have a clear understanding of where my company is financially! Thanks Sophie and TAS team!

Eleni Mitakos
Galmatic Pty Ltd

2017-10-13T04:16:02+00:00

Eleni Mitakos
Galmatic Pty Ltd

I was recommended to The Accounts Studio at a networking event and have been working with them for the last 2 years. The team have all been very approachable and available – two things essential when it comes to understanding your accounts! I now no longer have the stress every three months of getting my BAS correct and even better I have a clear understanding of where my company is financially! Thanks Sophie and TAS team!
I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!

Chris Du Plessis
Managing Director, Origin Meat Pty Ltd

2017-10-13T04:20:03+00:00

Chris Du Plessis
Managing Director, Origin Meat Pty Ltd

I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!
"Sophie is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful"

Fast Ed
TV Chef from Better Homes & Gardens

2017-10-13T04:23:15+00:00

Fast Ed
TV Chef from Better Homes & Gardens

"Sophie is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful"
Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.

Belinda Grundy
GM, Property Styling Online and BG Property Styling

2017-10-13T09:21:50+00:00

Belinda Grundy
GM, Property Styling Online and BG Property Styling

Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.
Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.

Sue Heins
Councillor at Warringah Council

2017-10-13T09:25:16+00:00

Sue Heins
Councillor at Warringah Council

Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.
Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.

Anne Maybus
Writer and Content Creator, Clever Streak

2017-10-13T09:26:35+00:00

Anne Maybus
Writer and Content Creator, Clever Streak

Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.
Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.

Adam Dobson
Strategic Resourcing Manager

2017-10-13T09:28:24+00:00

Adam Dobson
Strategic Resourcing Manager

Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.