Is Crowdfunding The Solution To Your Finance Needs?

Posted by on Sep 2, 2015 in Blog

Is Crowdfunding The Solution To Your Finance Needs?

Smaller businesses are finding many benefits in the digital age. One of the strongest is the emergence of crowdfunding. Asking a lot of people to contribute a small amount of funds each can have big payoffs. The difference can be huge for small companies, who may then have funds necessary to get a new idea off the ground. There are tricks to running a successful crowdfunding campaign, however. Let’s look at several things you can do to give you the best chance of success.

Promote interest

While it may seem that campaigns randomly “go viral”, in the case of most successful crowdfunding campaigns a lot of work is done behind the scenes to ensure tactical and sufficient publicity takes place. Be active promoting your campaign to your network, and directly ask interested parties to promote it to theirs. Consider partnerships that could form that could benefit your campaign and approach people who might be interested in working with you. 

Update your followers

Supporters like to follow your progress, both in terms of how successful your campaign is and how your production is coming along. Keep them updated, and let them know if you are still looking for support, or if something has happened to change your original goal. If things have taken a wrong turn, do not go silent on your supporters. You never know, they might just be able to help.

Let them see your ideas

Experts suggest making video content on your crowdfunding site, in order to fully engage your audience and gain as much attention as possible. Before recording, have a good idea of what you would like to show and tell, and try to give the audience a ‘sneak peek’ of what you are aiming to create. This will better inform them, while also making your campaign worth sharing, hopefully increasing your reach and furthering your success.

Most crowdfunding campaigns experience peaks at the beginning and then again shortly before the goal is reached. Remain optimistic in the interim, and continue to promote your ideas. With effort, you can be confident that truly good ideas will find the support they need.