Get Your Marketing Plan In Place

Posted by on Jan 8, 2014 in Blog

Get Your Marketing Plan In Place

Just as your business grows, so must your marketing plan and now that we have entered a new year, it is a perfect time to write or update your plan for 2014.  All businesses, regardless of their size, should be able to understand their marketing options, know what may work for them and anticipate their return of investment.

Not sure where to start?  If your budget is limited then consider the free options first.  Free does not necessarily mean bad in today’s business environment particularly when it comes to press releases, newsletters and social media.  Social media is becoming more and more popular with Australian businesses and allows you to connect with your customers directly.  It is also a great opportunity for testing out ideas or new products and services.

Our advice is don’t be afraid to try something new.  If you have been using the same marketing options for the last few years then undertake something different to allow yourself to reach new clients or secure more sales.

Have a think about what your marketing objectives may be as well as your current market position;  what strategies can you put into place and how can you monitor and evaluate then.  All these points are important when looking to write an effective marketing plan.

Creating a marketing plan will allow you to understand your customer base and will give you a defined direction to head in.

The reason that many businesses don’t have a marketing plan in place is simply because they don’t know where to start.  However this is one area in which we can help.  If you are looking to set yourself up to succeed this year then you must have a marketing plan.  It is vital to the success of your organisation as you aim for positive growth in all aspects of your business.

Call us today on 02 9997 5662 or email us at admin@accountsstudio.com.au in order that we can help you with your strategies and planning.