The Four Mistakes Creatives Often Make When It Comes To Business

by | Jan 24, 2018

Creatives and business may not be a natural fit, but with some guidance and direction, it can work. All it takes is someone who is good at something to set up a website and promote their business on social media. While that does not necessarily guarantee success, of course, with a bit of hard work, determination and effort, it can and does happen. However, mistakes do happen along the way.

As we deal with many startups and creative entrepreneurs, one thing that we recognise fairly widely across the board is that creatives are just not that great at blowing their own trumpet. Representing yourself, particularly when you are new to the business world, can be difficult.

  1. Try to appeal to everyone

There is often this misguided conception that you should aim to appeal to everyone – but it couldn’t be further from the truth. Everyone has a niche – even a creative. If you are a web designer then perhaps you prefer working on a particular kind of website. A painter’s artwork will not appeal to everyone – a person who prefers contemporary artwork, for example, will not be too appreciative of a post-impressionist piece, and vice-versa.

You need to understand who your audience is and fine-tune your message and marketing so it reaches them specifically. Rather than blanket the overall marketplace, seek out those who are looking to buy your product and then target them personally. By doing so, you will have more chance of actually making a sale and building up your business reputation.

  1. Worry you are not the best

When you go into business, there is always the risk that someone is going to be better than you. If entrepreneurs dwelled on this fact, then they would never even come up with an idea, let alone open for business. Rather than look at trying to be better than someone else, look at being different. What is unique about the service you offer? How can you best help others?

So you may not be technically the best at what you do – who cares? Will your customers dwell on the fact that you may not the best? Or the cheapest? Not as long as you are true to yourself, and can offer a product or service that fills their need. Often we are own worst enemy and our negativity can get in our way even before we have opened our doors. Focus on your difference and the benefit you give to others.

  1. Undercharge for your product or services

How much you charge can often be linked to the fact you want to appeal to everyone. Creatives often believe that if they lower their price, then more people will be willing to buy their product or take on their service. But the problem with this fact is that once you begin with low prices, it is challenging to raise them again. You become known for offering low prices and it can be difficult to convince people otherwise.

Start as you mean to go on. Set a price that will cover your living expenses and time, and forget about the fact that not everyone will be able to afford your product or services. If you have the skills and the expertise to get the job done, then your clients will be happy – regardless of the cost. While your product may not sell itself, lowering your prices may not necessarily help you either.

  1. Take on too much

Promising something which is hard to deliver can cause you to burn out. While you may not be in a position to turn down work, you need to ensure that you have enough time in your schedule to do it in a timely fashion. Burning the candle at both ends will leave you struggling. And promising something and then failing to deliver is much worse than turning down work because you are too busy.

It is essential you keep all of your clients happy, particularly your existing ones, and refrain from taking on more work because you think that your current workload will dry up. If you are doing everything right, then the customers will find you at just the right time. It is not worth getting yourself into a knot over it and working 80 hours weeks just to get it done.

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I was recommended to The Accounts Studio at a networking event and have been working with them for the last 2 years. The team have all been very approachable and available – two things essential when it comes to understanding your accounts! I now no longer have the stress every three months of getting my BAS correct and even better I have a clear understanding of where my company is financially! Thanks Sophie and TAS team!

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Galmatic Pty Ltd

2017-10-13T04:16:02+00:00

Eleni Mitakos
Galmatic Pty Ltd

I was recommended to The Accounts Studio at a networking event and have been working with them for the last 2 years. The team have all been very approachable and available – two things essential when it comes to understanding your accounts! I now no longer have the stress every three months of getting my BAS correct and even better I have a clear understanding of where my company is financially! Thanks Sophie and TAS team!
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2017-10-13T04:20:03+00:00

Chris Du Plessis
Managing Director, Origin Meat Pty Ltd

I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!
"Sophie is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful"

Fast Ed
TV Chef from Better Homes & Gardens

2017-10-13T04:23:15+00:00

Fast Ed
TV Chef from Better Homes & Gardens

"Sophie is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful"
Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.

Belinda Grundy
GM, Property Styling Online and BG Property Styling

2017-10-13T09:21:50+00:00

Belinda Grundy
GM, Property Styling Online and BG Property Styling

Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.
Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.

Sue Heins
Councillor at Warringah Council

2017-10-13T09:25:16+00:00

Sue Heins
Councillor at Warringah Council

Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.
Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.

Anne Maybus
Writer and Content Creator, Clever Streak

2017-10-13T09:26:35+00:00

Anne Maybus
Writer and Content Creator, Clever Streak

Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.
Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.

Adam Dobson
Strategic Resourcing Manager

2017-10-13T09:28:24+00:00

Adam Dobson
Strategic Resourcing Manager

Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.
I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!

Robert Gerrish
Founder and Director, Flying Solo

2017-10-13T09:30:45+00:00

Robert Gerrish
Founder and Director, Flying Solo

I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!
Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

2017-10-13T09:30:59+00:00

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.
I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.

Gai Hook
Virtual Sales Strategy

2017-10-13T09:32:05+00:00

Gai Hook
Virtual Sales Strategy

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.