Do you have loyal clients?
The GFC (Global Financial Crisis) hit many Australians hard, so instead of trying to think of ways to promote your business to new cash strapped customers, why not build on the loyalty of your existing customers?
1. BUILD UP A REFERRAL SYSTEM
Ask your customers to give you referrals. Happy customers will refer you to like-minded friends. Act on that existing level of goodwill and give your customers a couple of business cards personalised with their name as a referee. Think of ways in which you can reward clients who make successful referrals to your business. You might be able to offer a free service or a discount.
2. CREATE A BUSINESS NEWSLETTER
Write your own newsletter or where, if your are in a B2B role, write short articles for your customers’ newsletters. Try to make your newsletter 80% about benefits to the customer, how they might save time, make a bit more money or improve their own lifestyle and 20% specifically about your business.
3. FIND UNIQUE AND NOVEL WAYS TO THANK YOUR CUSTOMERS
Make yourself stand out from the crowd. Is there something unique in your area that you could gift? What about local wine signed by the wine maker? Movie tickets or a meal voucher might be good ideas. The simple rule here is if your competition is doing it, avoid it and find something unique.
4. ESTABLISH A V.I.P. CLUB
Reward your best customers with a special discount or incentive card that they can use when they buy your product or service. Other ideas might be free shipping or an express processing service. People love to feel special and they will keep coming back for that ‘special’ service.
5. SPECIAL PROGRAM FOR THE ‘A’ LIST CUSTOMERS
Maintain a calendar that note clients’ birthdays and other important events; a phone call to say happy birthday can make a huge difference when your building loyalty.
None of these ideas are difficult or expensive to carry out but they can bring huge rewards in terms of client loyalty.
TAGS: loyalty scheme , client loyalty , customer loyalty , VIP clients