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Use Storytelling To Increase Sales

Posted by on Sep 20, 2017 in Blog

Use Storytelling To Increase Sales

We see it time and time again. Startups and entrepreneurs focus on trying to convince someone to buy their product or service and overlook the obvious. They forget the storytelling aspect to capture the imagination of their prospective clients and shoppers. Storytelling is more than just a trendy new marketing term. It has the ability to evoke powerful emotions and is essential to win over your clients and make money. It reduces the need for spam-like marketing techniques and gets rid of the necessity to offer services at a discount. Your readers won’t just see your message through clever storytelling tactics but they will feel the message resonate deep within. Build trust Best of all, it opens up an authentic line of communication between you and your clients. You have a story worth telling, and they will want to hear it. It builds up the trust between you and your customers and can easily be implemented across all forms of social media. Engage the readers with a transparent and compelling message. Develop your story Your story may not currently have an ending – but that’s okay. Your story at least needs a beginning and can be developed the longer...

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Business Cash Flow – More Important Than Ever

Posted by on Sep 13, 2017 in Blog

Business Cash Flow – More Important Than Ever

Cash flow is a topic that we discuss at The Accounts Studio on a regular basis. No matter the size of your business, cash flow is always relevant. Lack of cash flow has managed to destroy companies both small and large in Australia, and needs to be a subject which companies are not afraid to confront head on. For that reason, we have listed some of our most popular blog posts on cash flow so you can find all the handy information in one convenient space. Why Cash Flow Is So Important? Your cash flow should not be taken for granted. Often it is when cash flow is scarce that many SMEs understand the importance of having a regular flow of cash in and out of their business. Falling behind in your debt is not fun and neither is having to close your business because you cannot pay your bills. The Domino Effect of Late Payments on Australian Businesses Unfortunately, many businesses, particularly in Australia, are delaying payment to smaller organisations. Poor cash flow can limit company growth and lead to poor customer service, anxiety, stress and burnout. Simple Ways To Improve Your Cash Flow This Financial Year There...

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9 Benefits to Outsourcing Your Bookkeeping

Posted by on Sep 6, 2017 in Blog

9 Benefits to Outsourcing Your Bookkeeping

Keeping your books up to date is important if you care about your business. Without quality bookkeeping, you won’t know how much cash is coming in or going out. You will have no idea as to whether you are meeting your goals or even running a business successfully. However, the reality is that not everyone enjoys bookkeeping. This is why outsourcing is such a great option for creatives and entrepreneurs. If you are thinking about outsourcing your bookkeeping, it comes with an array of benefits. Maintain Focus on your Business Rather than take time away from your business to do the bookkeeping, you can entrust them to the professionals. Your attention can be spent running the business and ensuring that your customers are 100% happy. It is one less thing to drag you away from what is important – the successful management of your business and the growth of cash flow. Minimise Full-Time Staff Outsourcing your bookkeeping on a regular basis does away with the need to hire a part-time or full-time employee. You just pay for the services you need. You aren’t required to furnish an office or buy additional computers to get the job done. As the majority of...

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Tips On Managing Your Business Finances

Posted by on Aug 23, 2017 in Blog

Tips On Managing Your Business Finances

Being in charge of your own business can be an exhilarating time in your life, and undoubtedly you have worked long and hard to get to the point where you are today. Poor money management and limited cash flow is a real issue with many startups, and your finances can ultimately make or break your business. Without a steady supply of money coming in and a small amount of savings set aside for emergencies, you are at risk of losing all that you have worked for. Make your finances a priority It is important that you set time aside to go over your finances on a regular basis. Stop procrastinating! They are a necessity, and your business cannot run without them. Do not keep putting them off. You need to schedule a day and a time to balance your accounts, enter your invoices and receipts, and check that all is running as it should be. If it is up to date, then you will find that you don’t have to spend as much time on it at all. Invest in quality software Gone are the days of pencils and ledgers. Today’s financials are maintained by quality accounting software stored...

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7 Reasons Why Your Startup Needs a Bookkeeper

Posted by on Aug 16, 2017 in Blog

7 Reasons Why Your Startup Needs a Bookkeeper

Running a business or creating a startup is difficult – there is no easy way to say it. However, starting a business, especially when you are on a tight budget, is even harder. As a creative or entrepreneur, you are trying to do the jobs of many employees. You are marketer, customer service adviser, sales manager, bookkeeper, administrator and more. And when you are not doing those things, you are trying to be innovative to stand out from your competitors and make a real mark in the industry. There is only so much time in a day, right? Handing over your financials to a bookkeeper will provide many advantages to you and your business. Here are seven great reasons why you need to hire a bookkeeper for your startup. More perspective You are being torn in numerous directions – seemingly all at once. Often it can be easier to hire a bookkeeper to focus on your financials. They are professionals and understand what needs to be done to develop and grow your business. They can offer a second perspective on how things are going just by assessing the numbers. A business without a profit is just a hobby after...

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It’s Time To Work On Those Problem-Solving Skills

Posted by on Aug 7, 2017 in Blog

It’s Time To Work On Those Problem-Solving Skills

As a creative in business, there is so much you need to balance on a daily basis. And sometimes, not everything goes according to plan. Just like in your own life, things happen in business which are totally out of your control, and it is up to you to try to solve those issues. Being able to problem-solve is a skill. It’s not a hard skill such as knowing how to paint or draw, but a soft skill which makes navigating life easier. Your ability to solve problems, while a definite skill, needs to become a habit. If you are ready for whatever comes your way, then empowerment will follow. Being confident in the face of a situation and being able to navigate a solution, while avoiding a meltdown, is an admirable and sometimes necessary trait. As a business owner, you cannot stop problems from occurring. Your clients, however, will not be so concerned with the fact that something went wrong but rather how you went about solving the issue. They are relying on your knowledge to guide them through regardless of your experience or background. This simple four-step process will cut through the clutter. It is too easy...

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