How to Build on Your Reputation Through the Use of Social Media

by | Oct 11, 2017

The funny thing is that most companies don’t pay much attention to their reputation until it takes a hit of some kind. And then they go into major panic mode. Protecting your reputation however needs to be something you consider on a daily basis. It should be as relevant as your marketing plan – in fact, the two are very much linked. Without a good reputation, how will you gain customers? Using social media can be a great help in boosting your profile and working on your reputation. But remember, with social media comes great responsibility. It just takes one or two bad comments for all your hard work to come tumbling down.

Know your starting point

Every business must be aware of its online reputation. If you are truly in the dark about where you stand, then Google your business to see what kind of overview you can garner. Does it look favourable? Are there any negative comments? Have people reviewed you online? This will be a great start to base your next steps from.

Encourage repeat customers

If you do, that is great. You are obviously doing more than just a few things right. If not, are there ways you can stop that from happening. Repeat customers will be your biggest supporters online and will be the ones most likely to share your information, sales and other interesting posts which are relevant. Nurture your current client base before you go looking for new customers.

Maintain your focus

Posting cute kitty photos and other stuff may break up the seriousness of your business posts, but the reality is it is not furthering your business goals. People like your page and look to you for certain information. Keep your focus on where it needs to be and keep your online activities relevant to your particular fan base.

Always be authentic

Authenticity is a topic we have touched upon many times over the years and it still remains relevant today. Remember there are real people behind those likes and comments. If you were standing in a crowded room with all those people, what would you choose to say? Let the real you come through loud and clear and stick to what you believe in.

Be helpful

Sharing important pieces and writing articles to match your niche is what your readers will come to expect. So whatever you choose to write, ensure it helps with any queries they may have about your industry or your company. Otherwise, what’s the point in writing anything at all if it is slanted and irrelevant. You can only influence from a reputable position – so take steps to ensure you are on the right starting block.

Communicate with your fans

Even if you are not a regular user of social media personally, it is worth logging in to your business Facebook page at least once a day to respond to comments and answer any queries. Why go to all that bother and then fail to continue the conversation. Help get the conversations started to so people can come to rely on your business page as the place to congregate for informative discussions.

Share your success stories

Even if you are a new business entity, it is important to share your successes no matter how minor. There are always bad days in business, but keeping a strong focus on the good aspects and what you have achieved will inspire both yourself and your audience. People want to know more about the face behind the brand whether you like it or not.

Be seen on all the major social media sites

While you don’t have to be seen on all the sites, it is worth investing your time and energy into the major social media apps.

Facebook: Facebook is a necessity and is a great way to promote brand awareness. It is very easy to use even for beginners. You do need to have a personal account in order to set up a business account, but it is very easy to keep the two separate.

Twitter: People weren’t quite sure what to make of Twitter when it first began, but don’t be fooled! This 140-character allowance can enable you to get your thoughts out there. At the very least ensure you are sharing posts to widen your audience.

Instagram: Instagram is visually appealing so if you are a retailer or an artist, then it is the perfect place to share your images. The focus really is on beautiful images and unlike Facebook, favours the younger crowd.

Pinterest: Pinterest is the preferred site for women so bear that in mind before you set up your pins. It is visually led and redirects browsers back to your main site. Those interested in your site will seek you out. Sharing information is what it is all about.

Google+: While Google+ is not as popular as the other sites, it is worth sharing your blog posts on there just the same. It is interesting to note that this is the platform which men favour, so again you may just find your target market there.

Be proactive rather than reactive

Reputation management may have become a smart catchphrase in business, but it is necessary in this technological age we have entered into. Social media is an awesome launching pad from which to share your points of views, updates and successes but it can a double-edged sword if handled incorrectly. Rather than be the firefighter who is continually putting out fires, follow in the footsteps of Smokey the Bear and prevent the damage from beginning in the first place.

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What our clients are saying...

Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.

Sue Heins
Councillor at Warringah Council

2017-10-13T09:25:16+00:00

Sue Heins
Councillor at Warringah Council

Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.
Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.

Anne Maybus
Writer and Content Creator, Clever Streak

2017-10-13T09:26:35+00:00

Anne Maybus
Writer and Content Creator, Clever Streak

Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.
Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.

Adam Dobson
Strategic Resourcing Manager

2017-10-13T09:28:24+00:00

Adam Dobson
Strategic Resourcing Manager

Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.
I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!

Robert Gerrish
Founder and Director, Flying Solo

2017-10-13T09:30:45+00:00

Robert Gerrish
Founder and Director, Flying Solo

I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!
Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

2017-10-13T09:30:59+00:00

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.
I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.

Gai Hook
Virtual Sales Strategy

2017-10-13T09:32:05+00:00

Gai Hook
Virtual Sales Strategy

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.
I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

2017-10-13T09:50:01+00:00

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.
I got to know Sophie through my previous employer where Sophie still handles the bookkeeping side of things. While we worked together I have found Sophie very accurate, punctual and very pleasant to work with. And recommend her highly.

Dianna Holwerda
Client Service Manager, John Sergeant Associates Pty Ltd

2017-10-13T09:55:05+00:00

Dianna Holwerda
Client Service Manager, John Sergeant Associates Pty Ltd

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I was recommended to The Accounts Studio at a networking event and have been working with them for the last 2 years. The team have all been very approachable and available – two things essential when it comes to understanding your accounts! I now no longer have the stress every three months of getting my BAS correct and even better I have a clear understanding of where my company is financially! Thanks Sophie and TAS team!

Eleni Mitakos
Galmatic Pty Ltd

2017-10-13T04:16:02+00:00

Eleni Mitakos
Galmatic Pty Ltd

I was recommended to The Accounts Studio at a networking event and have been working with them for the last 2 years. The team have all been very approachable and available – two things essential when it comes to understanding your accounts! I now no longer have the stress every three months of getting my BAS correct and even better I have a clear understanding of where my company is financially! Thanks Sophie and TAS team!
I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!

Chris Du Plessis
Managing Director, Origin Meat Pty Ltd

2017-10-13T04:20:03+00:00

Chris Du Plessis
Managing Director, Origin Meat Pty Ltd

I have really enjoyed working with you guys and look forward to a successful 2013. From the moment we started with TAS I have seen value. The figures are accurate, you are accessible (and approachable!) and most of all – you are cool people!