Are You Passionate About Your Business?
We work with many creative entrepreneurs, and the one thing they have in common, is their passion for their business. Without passion, the desire to get up every day when faced with constant disappointment can be a struggle, and it is why many small businesses fail to even get off the ground.
Passion is not the only trait required to run a successful business, but it definitely helps. It needs to be tempered with patience and balanced with the ability to know when to take a break, but passion does need to be the one constant to make it work.
Successful entrepreneur, Richard Branson believes that if passion is missing, then you might want to consider how your idea is transferable to another business that you are passionate about. He recommends looking at it from a different perspective and analysing the results to see where you might be able to make a difference. Branson also believes that passion will enable others to get on board more easily and will allow you to make the most of other people’s talent. If you are passionate, then others will believe in you and, in all likelihood, follow you. Passion can be contagious and will draw equally passionate people to your side. You will quickly learn that having qualified and equally passionate individuals on hand can be a huge game-changer.
“When you believe in something the force of your convictions will spark other people’s interest and motivate them to help you achieve your goals. This is essential to success.”
– Richard Branson.
Your passion is what will drive you when others may have thrown in the towel. It will give you the courage to move outside your comfort zones and take the necessary risks to try something new. It will help you define your goals and craft a plan. And it will be the main driver behind your success.
You may have heard the saying, “Choose a job you love, and you will never have to work a day in your life.” It is certainly true to some extent. Working for yourself in an area that you are passionate about will make each day more enjoyable and worthwhile. However, as many entrepreneurs will tell you, working for yourself can be far more difficult than working for someone else, therefore if you are passionate about the industry from the outset, then it will help you achieve the success that many just dream of.
What happens when your passion for the job wanes? It can and does happen on a regular basis to entrepreneurs all around the world. However, it is essential when the flame of passion dies down, to get back to basics and remind yourself why you wanted to get into business in the first place.
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”
– Simon Sinek
Think about what you love about the job specifically. Try to get excited and reignite the feelings you had when you first started the business. Analyse what has changed and strip things back to basics so you can concentrate on the parts of the business you enjoy. You may need to find tools to make some tasks easier so you can put your focus back where it needs to be. You may need to outsource specific aspects, so you aren’t drowning in administration or bookkeeping on a daily basis. Reconnect with your love of the job as your passion is the reason behind why you do what you do – without it, life would be very dull, indeed!