Are You Limiting Your Creativity?

Posted by on Jun 8, 2016 in Blog

Are You Limiting Your Creativity?

When was the last time that you heard about a great new product or service that offered a new solution to an old problem that was entirely unique and groundbreaking? Has it been years ago, possibly decades?

In a recent Inc. Playbook video, the founder of Shyp, Kevin Gibbon, questions the wisdom of today’s businesses limiting their creativity and growth. When we look at the latest products, services and innovations offered by most businesses today, we must admit that Gibbon has a point.

If we are truly honest with ourselves, we must admit that most of today’s products and services are just small improvements on what already exists.  It’s 2016 and most of the planet still relies on fossil fuels for energy. Buildings are still constructed from the same basic components: wood, bricks, steel, concrete.

Even technology such as mobile platforms, smartphones and wearable tech have been around several years now, and our latest gadgets and apps build upon what already exists.

Even the way that most companies do “business” is fairly standardised.  It’s a connected world that’s “on” 24/7, but most of us are still physically tethered to a desk and PC to get our work done.

Where are the truly revolutionary products and services that we all need to help us move us into the future? Have we used up all of the creativity in the world?

Is Maintaining the Status Quo Really a Safe Bet?

There is a certainly a lot of money to be made on improving existing products and services. So, for some entrepreneurs, it seems like a sound business strategy to “play it safe,” and direct all of their resources, efforts and energy into improving what’s already been invented. After all, you don’t have to take the risk and go to the expense of developing a market for something that already exists if you are just making some aspect of what already exists easier to use.

While this philosophy might seem like a safe bet, there are unseen hazards to this approach to running your business.

Why Successful Entrepreneurs Have a Healthy Appetite for Risk

When we play it safe, we stop taking risks.  We stop looking outside of “the box” of our preconceived plans and thoughts and we stick to maintaining the status quo. After all, if something is working and doing “well enough” why take the risk of “breaking” it by changing it?

This way of thinking is not limited to research and development for products and services; it slowly creeps into everything that we do and every aspect of our business, including how we communicate, connect with and treat our associates, vendors, customers and even ourselves! When we maintain the status quo we put a limit on our creativity as well as our success! In time, our products and services become outdated, stale and irrelevant.

Eventually someone comes along that isn’t afraid of taking risks. They throw away all of their preconceived notions of how things are “done,” they even throw away the very definition of what it means to go into business. In short, they break all of the rules, they “break the wheel” and they invent the next big thing. Or they don’t. They make mistakes, they fail, but in failing, they learn, and, they move on, they keep trying, until eventually they succeed.

Have you put a limit on your creativity? If you aren’t experiencing the level of success that you want and deserve, the answer is probably yes!  Need some help breaking out of your “box” of preconceived notions and thoughts on what it means to run a business as a creative? Get in touch today and let us help you!  We specialise in helping creatives to gain clear understanding of their financial status and then help them develop a strategy that embraces their creative passion while encouraging growth.