92 Skills to Run an Arts Business?
At first glance it may seem intimidating. The idea of requiring 92 skills to run any kind of business could make it seem like only the superhuman would have a shot. But on closer inspection, the Arts Hub list of 92 skills art-based entrepreneurs should develop is incredibly useful. By giving it a read through you will be able to tell, in just a few minutes, how ready you are to getting started, and which areas you will need assistance with or to pay further attention.
Artists Can Be Businesspeople
Too many artists are limited by the idea that their work has only subjective value, or their skills are not a match for becoming the head of a business. Before setting too much stock in these thoughts, consider that business skills, like creative techniques, can be learned, and there are already blossoming arts businesses in existence.
First and foremost, creative skills are at the heart of any arts-based business. Presumably artists looking to develop their businesses have previously reached a high level of skill, and are aware of the investment of time, finances and emotion it requires to produce their particular type of artefact. When all is said and done, returning to these skills, and not compromising quality or process, will help the success of an arts business, and enable the artist to take pride in all levels of their business.
Holding space for creativity to flow, ideas to be realised and magic to be made is all part of making an arts business work. Skills such as self-care, handling criticism and setting up systems of accountability will play their part in taking care of the artist, the holder and curator of the all-important product.
As well as protecting the heart and psyche of the artist, the arts-based business person needs to take great care of the paperwork. Ideally, some of this work can be delegated. Accounts Studio assists many growing creative businesses learn and access the bookkeeping they need. We are always happy to discuss in detail how we can assist. The artist at the helm should be able to track income and expenses, keep accounts in check, understand banking and business planning. Getting ahead in ‘the game’ will also require being on top of insurance and copyright concerns.
Advertising your work is available for sale requires another set of skills again. As the article mentions, knowing your market and how to reach them is very likely to involve using social media and other web-based platforms as a part of your publicity. Fortunately, there is a lot of information available online about how to use the applications for business purposes. It is ideal if a business can launch with all systems ready to engage.
92 and Counting
Reading through the list, there are likely quite a few you can check off already. One of the exciting things about running a successful arts-based business is that there is more satisfaction to be found in it than can possibly be imagined at the outset. We hope one day you can look back at this list and think, “92? Is that all?”