6 Ways To Boost Your Social Media
Social media can be a tricky beast, and with ever-changing algorithms, you want to make sure you are making the most of this marketing option. It doesn’t matter whether you are a solo entrepreneur, a creative entrepreneur with one or two part-time staff, or even a small to medium business, social medium can help you in a variety of ways. As social media is particularly useful in promoting brand awareness and growth, it makes sense that companies spend time coming up with marketing plans that will improve their social media and make a real difference in their conversions.
Broaden your subjects
While you want to mention your products and services, it benefits you by broadening your subjects and talking about information which is also relevant to your topic or niche. If you are an artist as an example, then talking about other artists from days gone by who use similar techniques will be interesting to many of your readers. While they want to see your paintings, they don’t necessarily want to be blanketed with it. Mix it up to make it interesting.
Be social on social media
Answering questions using a formal question and answer session, or on an ad hoc basis, is beneficial to your readers. Ask them if they have any specific concerns and get the conversation flowing. Your followers want value from their connections, and if your brand does not seem real, then they won’t hang around. Personalise your engagement and respond on a regular basis to liven up your page. You will definitely be pleased you did once the responses start coming in.
Share feedback and client photos
Your clients will appreciate their feedback and photos being given a prime spot on your social media. If someone has taken the time to send you a wonderful comment or review, then post it online for everyone to see, particularly if it is accompanied by a photo. Your fans are the backbone of your social media page, so get them talking and sharing as much as possible.
Use images to liven up your posts
If you are in fashion industry or own a restaurant, then visual keys are helpful. You would clearly post a picture of that dress or that delicious piping hot pizza to get your message across. The same applies to any industry. Using images will catch the eye of your readers as they are scrolling through their feed. Even if you don’t have an image of your company or staff, then use a captivating stock photo to get your message across.
Hold a worthy promotion
If you want to boost your audience, then consider running some kind of competition or promotion to liven things up a bit. You can encourage people to share your posts, and it will help boost social media engagement. It can be a wonderful way to build up your email generation list and allows you to offer something a little bit different from the day to day norm.
To be seen on social media you need to post frequently – at least once a day is recommended so your posts can be seen – and more if possible. You want to continuously update your readers with what is going on with your business and keep them in the loop at all time. As social media is fast, then you want to make sure that your fans can actually see your content to respond and engage.