3 Tips For Systemising Your Business
When you first start your business, everything rests upon you; you can achieve sales and growth, based almost entirely on your ability to outwork your competition. If you have just a few clients and only 1 or 2 products or services, this may work in the beginning. What happens though when more and more people discover your product or service and want to buy in? What happens when existing clients want more of your product or service and thus your time and energy?
Over time, attempting to “do it all” and outwork your competition simply won’t work as a business strategy. Continuing on this path puts an outer limit on your growth potential and you will simply burn out. In order to survive and grow, you have to mix things up a bit and find a way to restructure your business practices and processes into a systemised model.
When you have a systemised business model in place, your plans, practices and procedures are written down and shared so it’s no longer trapped in your mind. As you share your procedures and plans with your team and develop systems for every aspect of your operation, you will finally get the predictive results that you want and are able to plan for.
If you are a small business and have a great new product, the following ideas can help you to refine your processes so that you no longer have to “do it all.” These tips can help you to stop beating the bushes for ad hoc sales and instead systemise your procedures into a commercially viable business model that practically runs and sells your products itself.
1. Put everything in writing, from the mission statement to goals, values, plans and processes, and then create systems so that the business can run without you.
The first step of creating a systemised business model that will streamline your activities, give clear direction and allow you to scale operations and automate processes is to actually create the systems.
From payroll to ordering to hiring and training, you need to formally create the systems that will oversee every aspect of your business. In this way, you can train your team members to ensure that the business can continue to operate without you, but still adhere to your mission and values. This enables it to be shared with others so that you make it easy for others to help you, and themselves, succeed.
While it might seem like this could stifle creativity and innovation, it actually doesn’t. By providing a framework and guidelines, you give your team members a structure to give personalised attention and customised service to clients, as well as giving them an incentive to look for a way to continually improve their performance.
2. Incorporate the ability to measure results into every system as it’s designed and implemented.
As you begin to create the systems that will enable your company to grow sustainably, you also need to incorporate the ability to measure the results of every process and system. While the idea of expressing results in terms of numbers might sound overwhelming to some, it’s necessary so that you can make plans and projections and know what is working for your business and what procedures need to be tweaked or scrapped altogether.
3. Don’t neglect the ability to scale and grow when creating your systems.
As you design and create the systems that will allow your business to operate without your day to day micromanagement, don’t forget to design your systems in such a way that they can easily expand, so that they are able to grow naturally and without your direct involvement. In this way, you free up your valuable time so that it can be spent discovering new ideas, expanding your corporate vision and creating new products or services while you delegate the day to day operations to your team members and create a strong company culture and organisation that will continue to grow and be commercially viable for many years.
Systemising your business operations might seem to be a daunting task at first, but it’s absolutely necessary if you want your small business to be able to innovate, grow and survive over time.