3 Tips For Managing Creatives

by | Jan 21, 2015

Is there such a thing as being “too creative?” Perhaps there is when the imaginations and energy of creative types are allowed to run too wild and lead to missed deadlines, the inability to focus on the more mundane but necessary tasks of the job, or other types of poor work performance.

Managing creatives can be a bit tricky, but thankfully there are some steps that you can take to help creative types to stay focussed and on track so that they can get more accomplished.

Take an Individualised Approach

One of the most important things to keep in mind when working with creative types is that an individualised approach is best.  Just as no two people are exactly alike, you need to look at each of your creative associates on an individual level.

Learn which skills each of your creatives has their talents and strengths, and allow them to play to their strengths when pairing them with projects. Take their compatibility with other members into consideration when assigning them to teams so that each can benefit from the specialised skills that the others possess.

Allow Some Measure of Autonomy

Most creative individuals tend to be independent thinkers, and thrive best when they have some measure of self-direction and control. Encourage them to experiment so that you can benefit from their unique way of seeing the world and innovative problem solving skills.

Micromanaging usually does not work well with creative types, as it can literally put a damper on the very attributes that foster creativity. Because of these traits, it will literally pay you to seek their input first before you assign projects, goals and deadlines and allow them some measure of control when it comes to how they will perform the assigned tasks.

Be Flexible With Your Management Style

Do you see yourself as a director, giving your associates their marching orders? Or are you more of a coach that inspires their players to give their best to win the game? Creative types tend to be more motivated by internal factors, such as a sense of self-satisfaction, rather than being motivated by external factors such as a high salary or perks.

You will find that you can motivate your creative to stay on task and consistently give their best each day when you assume the role of coach and mentor.

  • Provide rough guidelines on how to get the work done and clear direction of what is expected.
  • Give frequent feedback and suggestions for improvement.
  • Offer praise when your creatives do a good job, and public recognition or rewards when they far surpass your expectations and the expectations of your clients.

Learning how to effectively manage creative types is literally a balancing act between extremes of allowing too much freedom and being too controlling and demanding. These three tips can help managers and other leaders learn how to best harness the power of having creative types on their team without compromising service to their clients.

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I was recommended to The Accounts Studio at a networking event and have been working with them for the last 2 years. The team have all been very approachable and available – two things essential when it comes to understanding your accounts! I now no longer have the stress every three months of getting my BAS correct and even better I have a clear understanding of where my company is financially! Thanks Sophie and TAS team!
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Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.
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Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.
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Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.
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I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!
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Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.
I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.

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Virtual Sales Strategy

2017-10-13T09:32:05+00:00

Gai Hook
Virtual Sales Strategy

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.