3 New Year’s Resolutions to Boost Your Business in 2019
Times have changed. No longer is it enough to think of your
business resolutions in terms of profit and output. While that might be
important to you, it’s less important to your employees and your clients.
When you make your New Year’s resolutions for 2019,
think about the expectations others have of you and how you can meet them.
Making even just one of these resolutions will give your brand a boost and have
a surprisingly positive effect on your bottom line.
Support your community
Giving back to the people who’ve supported you is a way of saying
thanks. It’s also a way to show your social awareness and step up to your
social responsibility. If you visit the little stores in your area, you’ll
probably see lots of certificates of thanks on their walls. Businesses like
cafes and fish and chip shops have been doing this for years, and it brings
them trade. They know the value of being a supportive member of the community.
It has taken bigger businesses a long time to catch up on the idea.
You don’t have to give money. Give your time and energy. Give your
resources. Promote special causes. Do whatever you can to give back and share
There are payoffs with opportunities for PR, networking and spreading
your brand message, so both you and our community will benefit.
Support your employees
Your employees don’t work for you just for money. These days they
want to work to do something meaningful. They want to make a difference. That’s
a beautiful attitude to have, so why not reward it?
- Offer developmental opportunities, new career paths or the chance
to work more closely on the things which matter to them.
- Go out to lunch as a team or give them time to work on a volunteer
project they care about.
- Be flexible with work arrangements. Allow people to work from home
on occasion or finish early.
It’s about recognition and support, and when your people feel
valued, they’ll work even harder for you.
Don’t overlook your own needs when you’re planning developmental
opportunities for your team. To stay on top of your game, you need to invest in
your personal and professional development. Consider finding a mentor or
joining in with networking opportunities.There is always a way you can improve
yourself. The moment you stop is the moment your business stops growing, too.
Look after yourself as well as you do your business.
These are just three ideas for resolutions which will have a
positive and lasting impact on your business growth. Choose one or choose them
all and enjoy the benefits.