3 Essential Skills Creatives Need To Develop for Success

by | Mar 23, 2016

In an ideal world, being creative would have its own rewards. In our world, however, to taste financial success, creatives often find they need to tailor their process, product, or both, to market realities. Advising and account-keeping for creative businesses is one of the most interesting and rewarding sectors of the bookkeeping world, but only if those involved in the creative work develop and practice the particular skills needed to convert their talents into viable businesses. It might seem only too simple, but the following three pointers, which can be challenging to creative types, should be considered essential for ongoing success.

Focus – Too many creatives are a bubbling broth of ideas. They spread their attention too thin, working on different projects or in different mediums all at once. While perhaps creatively satisfying for some, it is likely to be a diluted display of their true potential, and can be confusing for customers, who might not be certain what they are all about. Like the old story of digging many shallow wells, only to discover one deep one is all that is required to hit water, creatives should be encouraged to narrow their focus, and develop their genius in one direction at a time. Dedication to one idea will bring positive results into the realm of remarkable.

Fitness – Along with being emotionally healthy, creatives benefit incredibly from physical fitness. Physical activity is a great stress reliever, a way to work through creative problems, and also improves stamina needed for those extra hours in the workshop. This is relevant to all creative fields, but should be taken very seriously by those whose work is computer based. Fresh air and movement will bring fresh ideas as well as longevity in a field where stagnation through creative exhaustion is common.

Friendship – We all need friends, don’t we? Creatives, in particular, reap many benefits from a well-seeded field of associates. Although many creatives are independent types who like being left alone, developing friendships are important for commercial success. Friends can act as mentors or muses, helping the ideas keep coming, and inspiring the growth of ideas in early concept stages. Well-positioned friends are vital for word-of-mouth opportunities and recommendations that help businesses to thrive. And finally, friends can make all the difference in the world to creatives, who have a well-earned reputation as a sensitive and self-critical lot. Having people believe in them and their ideas ensures creatives continue to produce through challenging times.

Creative businesses bring products and services that raise everyone’s quality of life. When the skills above are finely honed, creative businesses are more likely to succeed, to everyone’s advantage.

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Sophie has been a tremendous support and guiding light for my business. I have continually succeeded when acting on her advice and by using her services. Her products are fantastic and her ideas and accuracy is out of this world. I would never hesitate to recommend Sophie’s services and I would invite anyone to contact me for a referral.
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Councillor at Warringah Council

2017-10-13T09:25:16+00:00

Sue Heins
Councillor at Warringah Council

Sophie has the spirit of the Entrepreneurial Business Owner! Whether she is running a successful single family website, creating a product for small business owners or running her own bookkeeping agency she is always right on track as to what small business needs. If you want to speak to someone who not only knows what business owners are going through-she also does something about it- then don’t miss out, connect with Sophie! She is someone who can not only think outside the square- she has true strategic thinking; which is often spoken about but is rarely truly placed into action.
Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.

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2017-10-13T09:26:35+00:00

Anne Maybus
Writer and Content Creator, Clever Streak

Sophie is an amazing business woman. She is able to take the complexities of business and break them into manageable pieces for small and home based business owners to work with. She’s clever, creative, supportive and very generous. She’s the reason that so many small businesses are doing so well. If yours is a small or home based business then Sophie is someone you need to know.
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Adam Dobson
Strategic Resourcing Manager

2017-10-13T09:28:24+00:00

Adam Dobson
Strategic Resourcing Manager

Sophie is efficient, direct and gets the job done. She responds quickly, keeps me updated and has a way of simplifying things and making my life easier. She is all about efficiency and that’s what makes it great to work with her, I highly recommend her to anyone who wants someone to efficiently look after their books and she is great value for money too.
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2017-10-13T09:30:45+00:00

Robert Gerrish
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I’d been stalking Sophie for a while since I saw some of the great work she did at Ideas Book. What she’s up to at the SOHO Agency is equally impressive and I’m delighted to have someone working in this space who I feel so confident referring onto others. Keep being brilliant Sophie!
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Director, Virtual Elves Outsourcing Solutions

2017-10-13T09:30:59+00:00

Kristy Smith
Director, Virtual Elves Outsourcing Solutions

Sophie is an incredibly savvy business owner, for whom I have great respect. She has always been very clear and detailed in her instructions, is always very focused on her business objectives, and displays a business model that you can aspire to as a small business owner. I have no hesitation is recommending her work at The Accounts Studio.
I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.

Gai Hook
Virtual Sales Strategy

2017-10-13T09:32:05+00:00

Gai Hook
Virtual Sales Strategy

I have had many a chat with Sophie on the networking circuit. Sophie has a strong profile and reputation within business circles and I wouldn’t hesitate to recommend her to any soho needing direction, support and encouragement. I have a passion for educating small business myself and wholeheartedly support Sophie in her endeavour to actively reduce costs for those who may be unintentionally making uninformed decisions relating to business management. Many business owners are unnecessarily outsourcing tasks which are misdirected or can be achieved inhouse.
I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

2017-10-13T09:50:01+00:00

Jennifer Dalitz
Gender Diversity expert, Career Coach, Award winning blogger on women, work & leadership @ www.TheSheEOBlog.com

I’ve worked with Sophie as a contributor to Confessions of a Mumpreneur – a fantastic book that she dreamt up, edited and produced. Apart from producing fabulous books that help so many others realise their entrepreneurial dreams, Sophie is an astute business person who is making her mark on her own terms. Watch this space – I’m sure we’ll see and hear a lot more from Sophie Andrews in the years to come.